Celestyal has reported the initial success of its current Wave campaign, the “Offer you can’t miss”, driving revenue growth and increased demand in key global markets.
The offer includes discounts of up to 50%, beverage and specialty restaurant credit, and shore excursion credit per cabin on select sailings.
The campaign has generated an increase in global revenue, with growth of +51% compared to the same period last year and +23% compared to the shipping company's initial ambitions.
Spain has recorded a year-on-year revenue growth of +18%, supported by the continuation of commercial alliances and the growing interest in the company's longer Mediterranean routes.
Due to current demand, Celestyal has added seven additional departures to its "Sublime Greece, Italy and Croatia" itinerary, along with four extra "Idyllic Aegean" crossings, to the promotion, and has extended the offer until February 19. The number of departures now included in the "Unmissable Offer" totals almost 200.
Lee Haslett, Commercial Director at Celestyal, said: “Wave is always a critical sales period for us, and this year’s performance clearly demonstrates the appetite for cruises that offer authentic destination immersion and excellent value. The response from both our travelers and our travel partners has been outstanding, and extending the ‘Don’t Miss Out Offer’ allows us to maintain this momentum while supporting our agents throughout the rest of the Wave season.”
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