Princess Cruises announces the launch of POURS, a completely revamped beverage program that enhances the onboard experience through a curated selection of founder-led premium spirits, along with innovative non-alcoholic options and wellness-focused “zero-proof” creations.
The program, which will be implemented across the entire fleet this summer and will replace the previous Love Line Collection, represents an evolution in both design and guest experience, unifying cocktails, wines, beers and new non-alcoholic options under a modern and coherent identity.
“POURS is all about adapting to our guests at every moment,” said Sami Kohen, Vice President of Food and Beverage at Princess Cruises. “Today’s travelers are looking for both sophisticated indulgence and mindful choices, and this program allows us to offer both in an intentional, inclusive, and truly premium way. From perfectly crafted cocktails to creations designed with a focus on wellness, every detail has been carefully selected to enhance the experience while maintaining the essence of Princess.”.
At the heart of POURS is a beverage concept that integrates alcoholic and non-alcoholic options into a unified offering:
- Spirits: Premium cocktails, wines, beers, and ready-to-drink beverages crafted with quality ingredients and modern mixology techniques. These include collaborations with brands such as Pantalones Organic Tequila (Camila and Matthew McConaughey), Slainte Irish Whiskey (Liev Schreiber), Meili Vodka (Jason Momoa), Archer Roose (Elizabeth Banks), Hampton Water Rosé (Jon Bon Jovi and Jesse Bongiovi), and Melorosa Wines (Jason Aldean, Kasi Wicks, and Chuck Wicks).
- Zero-proof and alcohol-free: non-alcoholic beverages, wines and beers, along with new wellness-focused creations and alcohol-free cocktails, including Kylie Minogue's Sparkling Rosé.
One of the most noteworthy new products is the Zero-Proof Creations collection, beverages designed around mood and intention. They incorporate adaptogens, botanicals, and functional ingredients to promote well-being during travel. They are categorized as energizing, focusing, revitalizing, recovering, and calming, using ingredients such as ashwagandha (energy and calm), reishi (stress resistance), lemon balm (anxiety reduction), ginseng (energy and concentration), and maca (resilience and hormonal balance).
POURS' non-alcoholic offering focuses on sophisticated flavors and fresh ingredients, such as the Passion Fruit Margarita with non-alcoholic agave and passion fruit; Tropical Margarita, with mango and passion fruit; Ambar Maria, a non-alcoholic Bloody Mary-style mix; or Coffee with Banana, made with espresso, banana, and aromatic foam.
The new program will be included in the Princess Premier and Princess Plus packages, and will be offered in different spaces on board.
Follow cruise news at Cruisesnews.es
