Seabourn incorporates The Atlantic on board thanks to an exclusive three-year partnership to host a series of carefully selected events on specific itineraries, developed especially for Seabourn passengers and designed to deepen onboard enrichment through thoughtful dialogue and cultural exchange.
The collaboration will culminate in 2028, during Seabourn's 40th anniversary, with the complete filming of a 12-day cruise itinerary from Montreal to Boston, the city where The Atlantic was founded in 1857.
This is an unprecedented collaboration for both The Atlantic and Seabourn. The publication will develop programming on select Seabourn cruises, covering a wide range of topics, including culture and literature, business and science, health and technology, with conversations led by their own authors. The Atlantic, which has significantly expanded its editorial platforms and live programming in recent years, is known for hosting landmark events focused on journalism and ideas, such as its annual Atlantic Festival, and recently launched a national tour, The Atlantic Across America, which will hold events in all 50 states over the next three years.
Departing on October 4, 2028, the Seabourn Quest will sail the “12 Days with The Atlantic: An Exclusive Seabourn Conversations Experience” voyage, part of the company’s 40th anniversary year. Set against the backdrop of Canada’s autumn foliage, the cruise will feature exclusive editorial programming inspired by the Atlantic Festival, moderated discussions, and themed experiences. Additional voyages featuring programming from The Atlantic, planned for 2026 and 2027,
The collaboration also includes integrated subscriptions: passengers on cruises featuring The Atlantic will have free digital access during their voyage and will receive a complimentary three-month subscription after their cruise. In addition, The Atlantic will curate libraries across the fleet, incorporating recent issues of the magazine and books by current and historical authors associated with the publication.
This program is part of Seabourn Conversations, the company's enrichment program, known for offering passengers insights from leading thinkers, authors, and experts in an intimate and personal setting. Designed to foster meaningful dialogue, Seabourn Conversations brings travelers closer to influential voices in fields such as culture, science, politics, history, and the arts, resulting in some of the most engaging conversations to take place at sea. This collaboration reflects Seabourn's ongoing commitment to providing borderless and accessible cultural experiences on board.
“We are thrilled to partner with Seabourn to bring The Atlantic and our live event experience to their voyages,” said Alice McKown, publisher and chief revenue officer of The Atlantic. “Storytelling and connection define our work, and this allows us to develop unique events in intimate settings for Seabourn guests.”
“Our passengers are driven by a desire to explore not only new destinations, but also ideas, culture, cuisine, design, and everything that shapes the world around them,” said Kacy Cole, Chief Marketing Officer of Seabourn. “With The Atlantic, we’re expanding that exploration beyond the destination, incorporating meaningful conversations and fresh perspectives onboard in an immersive, relevant way that’s fully aligned with the Seabourn experience.”
Follow cruise news at Cruisesnews.es
