Explora Journeys, the luxury lifestyle brand of the MSC Group, announces its presence at the Official Race Village of the 37th Louis Vuitton America's Cup in Barcelona, Spain, which will take place from August 22 to October 27, 2024.
Explora Journeys is the global partner of the 37th Louis Vuitton America's Cup, the world's most prestigious sailing event and the oldest international sporting competition. The partnership between Explora Journeys and the 37th Louis Vuitton America's Cup represents a union of shared values, innovation, and the enduring spirit of maritime adventure, reflecting a deep knowledge and understanding of the ocean.
In the Official Village of the regatta, Explora Journeys will have a dedicated stand where visitors can immerse themselves in the brand's world of luxury ocean travel while discovering the maritime heritage of the entire MSC Group. There will also be an area recreating the Explora Lounge found on board EXPLORA I and EXPLORA II, offering a sophisticated and welcoming atmosphere for guests to explore the essence of the brand. Meanwhile, a state-of-the-art video experience area will bring the brand's story to life through captivating visuals and multiple screens. This dynamic space will highlight the brand's legacy, its innovation, and its ambitious vision for the future.
Since its inception in 1851, the America's Cup has symbolized the pioneering spirit of sailing, fostering innovative designs and pushing the boundaries of performance. Being the global partner of the 37th America's Cup by Louis Vuitton marks a significant milestone for Explora Journeys, in line with the brand's commitment to creating exceptional experiences at sea and reflecting a shared maritime heritage and values.
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