MSC Cruises welcomed the Tudor Pro Cycling team aboard MSC World Europe in Barcelona for the team's official presentation ahead of the Tour de France, creating a unique and spectacular setting for one of the world's most followed sporting events.
Held aboard MSC Cruises' European flagship, docked at the company's state-of-the-art cruise terminal in Barcelona, the event brought together the cyclists, team management, media, and partners on the eve of the Gran Départ on July 4. It also highlighted the growing collaboration between MSC Cruises and Tudor Pro Cycling, with MSC Cruises being the team's official main partner.
With MSC World Europe and Barcelona's seafront as a backdrop, the presentation offered the media direct access to the cyclists and team management, as well as a unique visual opportunity before the start of the race.
Pierfrancesco Vago, Executive Chairman of MSC Cruises, said:
“We are very proud to welcome Tudor Pro Cycling aboard MSC World Europe at such an important moment in their season. Our partnership is based on shared values such as teamwork, precision, and passion, and this event reflects our commitment to supporting the team while creating memorable experiences in exceptional settings. The entire MSC Cruises team will be following the team closely and wishes them every success in the coming weeks.”
Raphael Meyer, CEO of Tudor Pro Cycling, stated: “On the eve of our second Tour de France, the excitement is palpable throughout the team. Starting this adventure aboard MSC World Europe with one of our closest partners is a fantastic way to celebrate. We appreciate the trust MSC Cruises has placed in our project and we look forward to sharing this long journey together.”
Fabian Cancellara, founder of Tudor Pro Cycling, added: “Being here ahead of our second Tour de France reflects how far we’ve come in a short time. It’s a privilege to begin this adventure alongside MSC Cruises, a partner who shares our pursuit of excellence and isn’t afraid to think big.”
As the official main partner, MSC Cruises enjoys high visibility on the Tudor Pro Cycling team kit, with its logo featured on riders' jerseys, support cars and team buses throughout the season.
MSC Cruises became the official main partner of Tudor Pro Cycling in 2025, thus strengthening its link with a rapidly rising team that competes at the highest level of international road cycling.
Based in Geneva, Switzerland, MSC Cruises shares a strong Swiss connection with Tudor Pro Cycling. The collaboration reflects a shared focus on performance, operational excellence, and teamwork, whether managing complex global cruise operations or supporting elite athletes on the road.
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