From innovative competitions to immersive technological experiences and exciting outdoor adventures for all generations, MSC Cruises presents a vibrant new world of family entertainment aboard its latest flagship, the MSC World Asia.
The ship will operate 7-night itineraries to Mediterranean destinations, including Barcelona, Marseille, Messina, Civitavecchia, Naples and Valletta, offering families a perfect combination of fascinating destinations and unforgettable onboard experiences.
At the heart of the ship lies the Family Aventura, a vibrant space designed to bring families together. This area includes zones such as The Clubhouse, The Harbour, and the Doremiland kids' club, each designed for playing, connecting, and creating lasting memories. In addition, the MSC Luna Park Arena adds even more fun with high-energy entertainment and interactive experiences.
MSC Cruises' Vice President of Entertainment, Steve Leatham, stated: “As a family-owned company, we know what it takes to make all generations happy on vacation. Onboard MSC World Asia, family entertainment will reach a new level: bigger, more innovative, and more amazing than ever before.”
Matteo Mancini, director of family entertainment development, added: “Each experience has been designed to surprise, inspire, and spark the imagination. We have taken creativity to new heights.”.
Top new releases in family entertainment
MSC
Luna Park Arena will become one of the company's most innovative and interactive spaces. Thanks to digital technology, the floor transforms into an immersive gaming arena where passengers can compete in dynamic experiences.
It will host three original competitions:
- Code Breakers, for deciphering secret codes
- Labyrinth, a challenge of strategy and intelligence
- Chart Toppers, an intergenerational music contest
The Clubhouse:
A space filled with color and retro style that serves as the hub of family entertainment. It will include a LEGO® zone, skating, bumper cars, sports, and wellness activities.
Returning experiences include Guinness World Records, MasterChef at Sea Juniors, and new formats like Out of Control. Other offerings include the Doremix Family Disco and live games.
The Harbour
is an open-air park overlooking the ocean, featuring some of the most exciting attractions: a ropes course, the longest dry water slide at sea, and the Cliffhanger swing over the water.
It includes water features, play areas like The Play Deck, and daily entertainment. At night, it transforms into an illuminated theme park with special programming.
Teen Entertainment:
The youth offerings are being revamped with programs led by an AI avatar named Yuna, who will star in exclusive events such as K-Pop parties and themed sessions. There will also be specific activities at Luna Park and The Clubhouse.
Doremiland,
located on deck 19, is a 900+ square meter space designed for all ages, from babies to teenagers. It includes areas developed with Chicco, advanced technology, simulators, and themed LEGO® rooms inspired by Asia and Formula 1®.
In addition, guests will be able to enjoy a new LEGO® parade featuring seven mascots inspired by iconic characters from the brand.
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