Explora Journeys today unveiled a landmark partnership uniting the world of ultra-luxury ocean travel with high-speed racing. The announcement was made during Seatrade Cruise Globalin Miami, where Explora Journeys revealed its multi-year global sports sponsorship agreement as the Title Sponsor of the Swiss SailGP team. The team will now compete globally as the Explora Journeys Swiss SailGP Team, a partnership defined by shared values: driven by precision, empowered by teamwork, and rooted in a deep respect for the ocean. The partnership brings to life a natural contrast between two worlds: the high-intensity discipline and split-second decisions of elite competition, and the serene and thoughtfully conceived sanctuary of the “Ocean State of Mind” aboard Explora Journeys.
Often described as “F1 on water,” SailGP’s appeal lies in its synchronized athleticism, extreme speed, and the formidable power of the elements. It’s the meeting of intense effort and a feeling of lightness: where the collective strength needed to master the wind reflects the serenity and precision that define the Explora Journeys experience.
This strategic move further consolidates Explora Journeys' position in a high-performance, internationally prestigious environment, alongside its collaboration with Jannik Sinner, the current world number one, and its partnership with the Formula 1 Monaco Grand Prix. “This is a very significant alliance for us. As a brand born and developed in Switzerland, it has special meaning, as it reflects our European roots and the values that underpin our way of operating,” stated Anna Nash, President of Explora Journeys.
“SailGP is an exciting sport that embodies precision, innovation, and technical excellence—attributes that align perfectly with Explora Journeys. What inspires us most is the Swiss team itself: the way the crew comes together and operates as a single unit, combining instinct, confidence, and technical mastery to perform at their best on the water. It reflects the same mindset we see aboard our own boats, where teamwork, discipline, and a certain serene confidence define the experience.
By joining the SailGP world, we are building a coherent positioning at the intersection of luxury travel and elite sport, allowing us to connect with a discerning global audience in environments that naturally align with our brand.”.
SailGP is a high-speed, cutting-edge international competition held close to the coast, where nations compete against each other in a unique format. This global sporting championship combines technological innovation, iconic venues around the world, elite athletes, and record-breaking speeds, resulting in one of the most exciting competitions on the water. The championship is decided throughout the season, with teams accumulating points to qualify for the grand final. A distinctive feature of SailGP is that all teams compete with identical F50 catamarans, ensuring maximum competitive equality on the water. The F50 is a high-tech foiling catamaran that lifts off the water and can reach speeds of up to 60 miles per hour, traveling up to four times faster than the wind.
As part of this partnership, the Explora Journeys logo takes center stage in the team's visual identity, with the F50 catamaran and kit reinterpreted in the brand's signature blue, creating a distinctive and elegant presence on the water. This design ensures a strong and easily recognizable presence on the international stage, reflecting both performance and elegance.
The official launch of the alliance will take place on May 9, 2026, during the Apex Group Bermuda Sail Grand Prix. From the turquoise waters of Bermuda, the Explora Journeys Swiss SailGP Team will continue its campaign along the international circuit, with notable stops in New York and Portsmouth.
The season will reach a pivotal moment on September 19 and 20, 2026, when the championship returns to Geneva for the Rolex Switzerland Sail Grand Prix. As the home city for both the team and Explora Journeys, the event will mark a symbolic homecoming and offer a unique opportunity to activate the partnership on home soil. This shared Swiss heritage will be celebrated on the iconic waters of Lake Geneva, precisely where the brand's vision of luxury ocean travel was first conceived.
This announcement comes in a pivotal year for Explora Journeys. This summer, the brand will welcome EXPLORA III, which will be officially christened in Barcelona on August 1, 2026, following its Mediterranean Prelude (July 24-29). As the fleet grows with the goal of reaching six boats by 2028, this partnership with SailGP Switzerland stands as a symbolic expression of a brand that values performance as much as vision, always guided by the transformative power of the ocean.
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