Ambassador Cruise Line will launch its 2028/29 season on Thursday , March 12 , 2026 , marking the earliest season launch since Ambience 's inaugural voyage in 2022 .
Offering guests the convenience of embarking on their next adventure from a port close to home , from April 23 , 2028 to March 29 , 2029 , the geographical distribution of Ambassador 's six departure ports has been selected to make voyages even more accessible to a broad segment of the population ( London Cruise Terminal in Tilbury , the Port of Tyne in Newcastle , Dundee , Liverpool , Belfast and Portsmouth ) .
With more sailings from the UK than any other cruise line , Ambassador 's flight - free , adults - only cruises for the 2028/29 season include a wide selection of authentic itineraries designed for the over - 50 market . Featuring 35 sailings plus four holiday dates on Ambience 's sixth season at sea , and 39 itineraries aboard Ambition — sailing primarily from regions for the fifth year — the itineraries range from the British Isles to the Mediterranean , Iberia , and Scandinavia , as well as winter sun breaks and festive voyages . They also offer the opportunity to explore stunning Norwegian World Heritage - listed fjords , thanks to Ambassador 's small - to - midsize fleet , which ranks among the world 's 15 % most sustainable ships .
The new season will also introduce several new ports of call. These include Akrafjorden ( Norway), offering scenic cruises through spectacular fjord landscapes ; Motril , on the southern coast of Spain , with access to Granada and Andalusia; and Marseille, the cultural gateway to southern France .
Christmas, New Year's and short cruises
Two Christmas and New Year 's itineraries offer guests a festive escape to warmer climates , traveling south to combine onboard celebrations with stopovers in Mediterranean and Iberia destinations :
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The 15- night " Christmas Sun Escape to Spain & Portugal" voyage aboard Ambition , departing from London Tilbury on December 21 , 2028 , with stops in Vigo ( for Santiago de Compostela), Leixões ( for Porto), Alicante and Almería , spending Christmas Day at sea and New Year's Eve in Gibraltar .
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The “ Christmas Sunshine in Spain, Portugal and the Canaries” itinerary aboard Ambience , which departs on December 22 , 2028 for 15 nights and includes Tenerife, Lanzarote and Gran Canaria, with Christmas in Vigo and the possibility of seeing the famous Funchal fireworks at midnight on New Year 's Eve .
The season will also feature a variety of shorter cruises , from 1 to 4 nights , around the British Isles and Northern Europe , plus themed getaways , Christmas market cruises and trial trips .
In addition, Ambience will host four -day holiday party events in 2028 at Ambassador 's homeport , London Cruise Terminal in Tilbury . Ideal for friends , families, colleagues , or prospective customers , these events ( December 2, 8, 9 , and 16 , 2028) will feature celebrations with five - course lunches or dinners , onboard entertainment , and , for dinner guests , an overnight stay onboard with breakfast the following day .
The 2028/29 season itineraries have been designed to offer destination experiences that allow guests to fully discover the culture, history , and natural beauty of the places visited . Tailored to suit different interests and budgets , they include scenic train journeys , immersive cultural excursions , and visits to iconic landmarks , all supported by Ambassador 's destination management team .
Available for pre-registration on the Ambassador app and onboard booking , highlights include:
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Reykjavik ( Iceland), with the famous Golden Circle ( Þingvellir National Park , Gullfoss waterfall and Strokkur geyser ).
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Naples, with the possibility of visiting Herculaneum, one of the best- preserved Roman sites , buried by the eruption of Vesuvius.
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Cadiz , where travelers can enjoy an authentic flamenco show .
Launch offers 2028/29
To celebrate the launch, customers who pre - order between March 12 and June 30 , 2026 will be able to take advantage of “ Marvelless” pre - order incentives ( subject to availability ):
- 2x1 ( the second one at 50% off ) on all trips of the season.
- 15 % discount on premium beverage packages on Ambassador fares .
- Up to 25% discount on individual fares for solo travelers .
- Group discounts ( 5% for groups of 15 or more people , with additional free places for larger groups ).
