Holland America Line is introducing a new, exclusive shore excursion in Alaska that offers guests a behind-the-scenes look at the Alaska Wildlife Conservation Center (AWCC). This new conservation-focused offering, along with the center's new Holland America Moose Promenade, allows guests to observe moose and other native species in their natural habitat.
“Wildlife viewing is one of the top reasons guests choose an Alaskan cruise,” said Kacy Cole, chief marketing officer for Holland America Line. “This new excursion offers our guests an extraordinary opportunity to connect with elk in an unforgettable and responsible way, working alongside conservation experts to support the animals and the environment they call home.”.
Developed in partnership with AWCC, the exclusive Eland & Friends Moose Discovery excursion will debut during the 2026 Alaska cruise season. This new experience includes a scenic drive along the Seward Highway and a guided behind-the-scenes tour of the conservation center.
During the tour, guests will learn how the AWCC team supports the health and well-being of the elk through daily care, including enrichment activities, diet preparation, behavioral observation, and station training. The excursion reflects Holland America Line's commitment to responsible wildlife encounters and conservation education.
Highlights include close-up views of elk habitats and insights into daily care routines, as well as a broader perspective on the conservation, research, and education work that AWCC conducts in Alaska. The experience, led by an AWCC naturalist, is designed for visitors of all ages.
Among the moose guests may encounter during the excursion is Eland, a familiar and much-loved presence at AWCC. Eland arrived at the conservation center in June 2025 following the closure of its previous facility. Its name, the Dutch word for “moose,” was chosen by Holland America Line’s social media followers and reflects the cruise line’s Dutch heritage.
Since his arrival, Eland has become an ambassador for moose conservation and a favorite among AWCC visitors, helping to bring to life the importance of wildlife protection for guests of all ages.
To further enhance guest engagement and support long-term moose conservation, Holland America Line donated $150,000 to AWCC. The donation will support ongoing animal care initiatives and the development of the Holland America Moose Promenade, a scenic elevated walkway overlooking the moose habitat.
Designed in collaboration with the conservation center, the walkway will offer a safe, comfortable, and accessible viewing area for both elk and visitors. Construction is expected to begin in the fall of 2026, with completion anticipated for the 2027 Alaska cruise season.
Holland America Line also donated repurposed wooden benches from the deck of the Noordam and mooring lines recovered from the Westerdam, incorporating authentic nautical elements from the company's fleet into the conservation center.
Holland America’s partnership with AWCC reflects a broader commitment to Alaskan communities and the environment. The cruise line supports local causes through initiatives such as On Deck for a Cause: Alaska Parks and donations to nonprofit organizations in key ports across the state. Holland America also leads the industry in sustainable seafood practices, having earned ASMI Seafood U® certification for its culinary team, becoming the first and only cruise line to serve RFM-certified wild Alaskan seafood on its six Alaska-bound ships, and achieving Marine Stewardship Council and Aquaculture Stewardship Council certifications.
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