MSC Cruises will be the proud title sponsor of three races in the 2026 Formula 1® World Championship next year: FORMULA 1 MSC CRUISES GRAN PREMIO DE BARCELONA-CATALUÑA 2026, FORMULA 1 MSC CRUISES ESTADOS UNIDOS GRAND PRIX 2026 and FORMULA 1 MSC CRUISES GRANDE PRÊMIO DE SÃO PAULO 2026.
Earlier this year, Formula 1® and the MSC Group's cruise division, consisting of MSC Cruises and Explora Journeys, announced a multi-year extension of their global partnership until 2030, further strengthening the cruise company's collaboration with the prestigious motorsport.
Pierfrancesco Vago, CEO of MSC Cruises, said: “Formula 1® and the MSC Group’s cruise division are both built on innovation and the relentless pursuit of excellence, both on land and at sea, and we are proud to have secured three more major sponsorships for the 2026 season.”
The three newly announced major sponsorships complement existing trackside brand and hospitality activations as part of the long-standing global partnership. The MSC Group's cruise division brands, MSC Cruises and its sister brand Explora Journeys, will have a presence at various Grand Prix events throughout the 2026 season.
FORMULA 1 MSC CRUISES BARCELONA-CATALONIA GRAND PRIX 2026
Taking place from June 12-14, the event brings the excitement of Formula 1® to the Mediterranean coast. The Circuit de Barcelona-Catalunya is renowned for its combination of high-speed straights and technical corners, making it a true test for both cars and drivers. Recently renovated, the circuit now offers a world-class hospitality experience. Just minutes from Barcelona, fans can enjoy an electrifying weekend filled with a unique blend of culture, gastronomy, and leisure.
UNITED STATES – FORMULA 1 MSC CRUISES UNITED STATES GRAND PRIX 2026
It will take place from October 23-25 at the Circuit of the Americas (COTA) in Austin, Texas, one of the most modern and fan-focused venues in Formula 1®. Known for its dramatic elevation changes and extensive entertainment areas, it has become a favorite with both fans and drivers. With a capacity of approximately 150,000, it offers a festival-like experience that blends motorsports with music, culture, and Texas hospitality.
BRAZIL – FORMULA 1 MSC CRUISES GRANDE PRÊMIO DE SÃO PAULO 2026
Voted the best race of 2024 by F1 fans, the FORMULA 1 MSC CRUISES GRANDE PRÊMIO DE SÃO PAULO 2026 is one of the most beloved events on the Formula 1® calendar. Held from November 6-8 at the Autódromo José Carlos Pace, also known as Interlagos, the race is famous for its carnival atmosphere, passionate fans, and unpredictable weather.
The cruise division of the MSC Group, a world leader in private transportation, is headquartered in Geneva (Switzerland) and has two distinct brands: MSC Cruises, which covers the contemporary and premium segments, and Explora Journeys, dedicated to the luxury segment.
MSC Cruises is the world's third-largest cruise line and the market leader in Europe, with a strong and growing presence in North America. It is a global cruise brand with 23 modern ships offering cruises across five continents, allowing passengers to visit more than 100 countries worldwide with over 300 destinations, creating unforgettable memories and enjoying the finest hospitality.
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