Hapag-Lloyd Cruises launches a new phase of brand communication with its campaign “WORLD. WIDE. WONDERFUL. Book your dream cruise 2026 now”, which will run from September 16 to October 31, 2025.
“The new campaign is a logical continuation of our brand launch earlier this year and shows how we are placing even greater emphasis on the unique experience aboard Hapag-Lloyd Cruises. This is one of our strengths, with satisfaction rates exceeding 90%, confirmed by guest surveys after each cruise. Naturally, we also want to share this feeling with new customers,” says Clas Eckholt, Vice President of Sales at TUI Cruises.
The Hapag-Lloyd Cruises fleet comprises the two luxury ships EUROPA and EUROPA 2, as well as the three expedition ships HANSEATIC nature, HANSEATIC inspiration, and HANSEATIC spirit. Two ships – EUROPA 2 and HANSEATIC inspiration – already operate bilingually in German and English; and from January 2026, the entire fleet will offer bilingual cruises, opening up to guests from around the world without altering the essence that makes Hapag-Lloyd Cruises unique. “Guests seeking personalized experiences combined with luxury will find in Hapag-Lloyd Cruises the ideal provider of dream cruises. For more than 130 years, the fleet has stood for luxury. This development ensures that international guests can access our range of personalized and exclusive luxury experiences, with bilingual service and seamless communication on board, without compromising privacy, elegance, or authenticity,” emphasizes Eckholt.
On the three expedition ships, the focus will be on the spectacular natural and adventure worlds of the Arctic, while on the smaller luxury ships EUROPA and EUROPA 2, the central themes will be service, gastronomy, and entertainment. A total of 26 cruises are highlighted, with an emphasis on the current early bird discount available until October 31, 2025. The campaign includes select Mediterranean routes with the luxury fleet and exploration routes to the East and West Arctic with the expedition fleet, as well as itineraries in the Baltic Sea, the British Isles, cruises to the North Cape, and the extraordinary expedition through the Northwest Passage.
Travel agencies will benefit from a complete package of campaign materials: 36-page campaign brochure with cover letter, animated flipbook brochure with many videos, images and integrated links, social media templates and brand video (20 seconds, special version for travel agencies).
Examples of cruises from the “WORLD. WIDE. WONDERFUL.” campaign
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EUROPE 2: La dolce vita meets the picturesque Adriatic: from Civitavecchia (Rome) to Dubrovnik, passing through Naples, Capri, Messina, Syracuse, Kotor, Split and Korcula (August 16-25, 2026, 9 days).
- EUROPE: Summer solstice in Norway: from Hamburg to Travemünde (Germany), via Eidfjord, Ålesund, North Cape, Tromsø, Leknes (Lofoten), Svartisen, Stavanger, Arendal and Oslo (June 12 to 26, 2026, 14 days).
- HANSEATIC nature: Circumnavigation expedition of Svalbard via Kvitoya: from Longyearbyen to Tromsø, passing through Prins Karls Forland, Liliehook glacier, Liefdefjord, Lomfjord, Alkefjellet, Kvitoya, Nordaustlandet, Barents Island, Hornsund and other destinations (July 6-18, 2026, 12 days).
- HANSEATIC spirit: Expedition to the northern Canadian Arctic and western Greenland: from Kangerlussuaq to Kangerlussuaq, passing through Canada (including Baffin Island, Devon Island, Beechey Island, Ellesmere Island, Eureka Island, Axel Heiberg Island), Greenland (Uummannaq, Ilulissat, Disko Bay, Sisimiut) (August 22 to September 9, 2026, 18 days).
- HANSEATIC inspiration: Northwest Passage Expedition: from Seward to Kangerlussuaq, via USA (including Chignik, Unalaska Island, Saint Paul Island, Nome), Canada (including Herschel Island, Smoking Hills, Victoria Island, Beechey Island, Devon Island), Greenland (Uummannaq, Ilulissat, Disko Bay, Sisimiut) (August 6 to September 4, 2026, 29 days).
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