MSC Cruises partners with Tudor Pro Cycling as its official main partner until the end of the 2027 season, debuting at the 2025 Tour de France starting on July 5.
The partnership was officially launched today ahead of the Tour de France Team Presentation in Lille, where the team jerseys will be seen for the first time, ahead of the Grand Départ in Lille, France, on July 5.
MSC Cruises will have a strong presence on the Tudor Pro Cycling team's kit, with its branding prominently displayed on the riders' jerseys, as well as on team vehicles, including support cars and buses. The public will see this new branding for the first time at the 2025 Tour de France, which begins this Saturday.
Pierfrancesco Vago, Executive Chairman of MSC Cruises: “We are proud to partner with the Tudor Pro Cycling team as the official main partner as they embark on this exciting new chapter for the team, participating for the first time in the world’s greatest cycling event. We look forward to supporting the team as they compete around the globe—introducing our brand to a new global audience that follows this thrilling international sport. Team sports like this reflect our commitment to delivering exceptional experiences driven by teamwork, excellence, and passion.”
This collaboration marks MSC Cruises' first foray into the world of professional cycling, and adds to the company's other sporting partnerships, which include Formula 1 and some of the world's top football clubs.
Raphael Meyer, CEO of Tudor Pro Cycling: “We are honored and excited to welcome MSC Cruises as Tudor Pro Cycling’s new principal partner. Their support comes at a truly historic time for our team as we prepare to compete in our first Tour de France. This milestone marks a bold new chapter in our journey, and we are delighted to have MSC Cruises on board. Together, we share a commitment to excellence, innovation, and pushing boundaries—values that will drive us both on and off the road.”
With MSC Cruises based in Geneva, Switzerland, and Tudor Pro Cycling as a proud Swiss team, the partnership reflects a shared national heritage and a focus on high operational standards. Both organizations place a strong emphasis on planning, technical expertise, and reliable execution, whether managing complex cruise operations or supporting elite athletes on the road.
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