Alma Cruises announces the appointment of Iván Mañas Xoubanova as its new Sales Representative for the Central Region. With over 20 years of experience in the tourism sector, Iván brings a solid understanding of the cruise market and a proven track record in managing sales and digital marketing strategies.
Iván Mañas began his career in the sector at Costa Cruises, where he held key roles for over 15 years, from Sales Manager for the Central and Northwest regions of Spain to Digital Marketing Manager for Spain at both Costa and Iberocruceros. In these positions, he led innovative initiatives such as the implementation of digital strategies, the launch of social media campaigns, and the management of online direct sales channels, establishing himself as an expert in the integration of technology and sales.
Subsequently, he held prominent positions at companies such as Lastminute.com Group, where he led the cruise department for Spain and France, managing multidisciplinary teams and strategic negotiations with wholesalers. More recently, Iván worked as Ecommerce and Online Marketing Manager at Grupo LK, developing and optimizing digital platforms and sales strategies for various websites within the group.
“It’s an honor to be part of Alma Cruceros, a project that is revolutionizing the concept of boutique cruises,” says Iván Mañas. “I’m excited to contribute my experience in sales and digital marketing to the brand’s development in the Central Region, offering travel agencies and our clients a unique and authentic luxury experience.”
In his new role, Iván will be responsible for strengthening Alma Cruceros' presence in the Central Zone, working closely with travel agencies and tour operators to promote the company's boutique philosophy.
About Alma Cruises
Alma Cruceros is Spain's first boutique cruise line. With an authentic and genuinely Spanish product, it aims to meet the unmet demand of Spanish, Latin American, and Spanish-speaking travelers, as well as those who love Spain and its culture but are not Spanish speakers. The gastronomy of Michelin-starred chefs Martín Berasategui and Paolo Casagrande, along with art, culture, entertainment, and nightlife, will be the driving force behind onboard activities. Memorable experiences at each destination will also be a key focus.
Another differentiating element of Alma Cruceros is that it is the perfect combination of an exclusive traditional cruise with personalized services and a private yacht, where you can enjoy the sea directly by using its marina and the deployment of a pool outside the ship, in addition to the one that the ship itself has.
Their first ship, the Ocean Victory, launched in October 2021, is 104 meters long, with 93 cabins, all outside cabins, 85% of which have balconies, accommodating up to 186 passengers in double occupancy. Highly innovative, thanks to its inverted bow design and hybrid electric engines, it consumes 60% less fuel than a conventional ship, making it the vessel of its type with the lowest CO2 emissions per passenger. This, along with the onboard management of water and waste, demonstrates Alma Cruceros' strong commitment to sustainability and the environment.
Alma Cruises will begin operations in April of next year, with its inaugural cruise from Las Palmas de Gran Canaria to Málaga. Since its launch last April, the company has recently begun selling its cruises, reaching agreements with the main players in the Spanish cruise industry and initiating similar efforts in Latin America.
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