MSC Cruises has announced a new global collaboration with the 38th America's Cup, becoming the event's global cruise partner, as the world-famous sailing competition prepares to be held in Naples, Italy in 2027.
This collaboration links MSC Cruises with one of the world's most prestigious nautical sporting events, to be held in Naples, reinforcing the company's global visibility, its Mediterranean roots and its long maritime tradition.
The agreement grants MSC Cruises worldwide partnership rights and visibility throughout the 38th America's Cup program, including the preliminary races, the Junior and Women's America's Cup races, the Challenger Selection Series and the final races.
For MSC Cruises, the America's Cup reflects core brand values: innovation, precision, teamwork, and a deep passion for the sea. These values are reflected not only in elite sailing but also in how MSC Cruises manages its fleet and delivers unforgettable experiences to its passengers worldwide.
Pierfrancesco Vago, CEO of MSC Cruises, stated: “This collaboration places MSC Cruises in one of the most iconic settings of international sport, at a time when the America's Cup is returning to the Mediterranean, specifically to Naples. It provides us with a unique platform to connect with passengers, partners, and the public worldwide through a shared passion for the sea, performance, and innovation.”
Grant Dalton, President of the America's Cup Partnership, stated: “Our relationship with MSC Cruises is long-standing, based on shared values, and something we truly appreciate. The company’s connection to the America’s Cup stretches back decades, and its trajectory largely mirrors our own in the modern era. Having MSC Cruises by our side in Naples is an honor, and we look forward to working with Pierfrancesco Vago and his team throughout AC38.”
Marzio Perrelli, CEO of the America's Cup Partnership, welcomed the news, stating: “MSC Cruises is a valued global partner of the America's Cup, and we greatly appreciate their support for both the main event and the women's and junior races. As a prestigious partner whose values reflect our own and who maintains a deep connection to the sea, MSC Cruises and the America's Cup can set sail together for the long term, and we look forward to collaborating on the preliminary race and the events of the 38th Louis Vuitton America's Cup.”
This announcement marks the latest milestone in MSC Cruises' global sports sponsorship strategy, which leverages top-level sporting partnerships to strengthen brand affinity, expand its international reach and connect with audiences in key markets around the world.
This collaboration further strengthens the relationship between the MSC Group's cruise division and the America's Cup.
In 2024, Explora Journeys, the luxury ocean travel brand of the cruise division, was a global partner of the Louis Vuitton 37th America's Cup held in Barcelona and a partner of Emirates Team New Zealand.
The shipping company's sports sponsorship portfolio includes MSC Cruises' role as a global partner of Formula 1, premium partner of the BWT Alpine Formula 1 team and official main partner of the Tudor Pro Cycling Team.
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