Silversea, the leading ultra-luxury and expedition cruise brand, has appointed Barbara Biffi as its senior vice president of global sales, effective immediately. Since joining the company in 2007, Biffi has held various positions at Silversea, gaining a deep understanding of the brand, its guests' preferences, and the company's strategic objectives.
Soon to move to Miami, Biffi will assume responsibility for Silversea across all channels, replacing Massimo Brancaleoni, who, after strengthening the company's leading position in the industry, is retiring to pursue other opportunities.
“I congratulate Barbara Biffi on her new role as Senior Vice President of Global Sales at Silversea,” said Bert Hernandez, Chairman of Silversea
“Since joining Silversea almost two decades ago, Biffi’s knowledge of our brand is unparalleled, as is her drive to exceed our guests’ expectations and her commitment to meeting the needs of our valued community of travel advisors. Barbara perfectly embodies the values I envision for this brand. I thank Massimo Brancaleoni for his invaluable contribution, which has facilitated our growth and helped strengthen our position as a leader in the category.”
“It is an honor to have been appointed Senior Vice President of Global Sales for Silversea,” said Barbara Biffi. “Prioritizing our partnerships with our valued travel agents, I will work to improve the smoothness of our commercial operations. I am committed to consolidating Silversea’s position as the preferred ultra-luxury and expedition travel brand for our travel agent community.”
Biffi first joined Silversea in 2007 as Vice President of Strategic Marketing, leading the brand's marketing strategy for the launch of its pioneering expedition product in 2008. After working for several luxury travel companies since 2009, Biffi returned in 2017 as Vice President of Brand. A proven leader with astute strategic vision, operational excellence, and a talent for leading large teams, Biffi's multidisciplinary experience spans brand strategy, marketing, sales, technology, data analytics, and financial management.
With Italian nationality and extensive international experience, Biffi holds a degree in Statistics and Economics from the Università Cattolica del Sacro Cuore in Milan, as well as executive qualifications from London Business School and Columbia Business School.
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