MSC Cruises will feature the new global campaign “A journey towards beauty”, which is being activated in more than 30 countries.
The campaign was launched in Spain at an event held on the 17th in the center of Madrid, through which MSC Cruises encourages the public to discover the beauty of cruising, while maintaining a deep respect for the ocean and the planet.
Beauty invites you to immerse yourself in the destinations of the journey, in nature and in experiences both on board and on land.
The campaign launch, held at the Callao cinemas in Madrid, brought together tourism officials such as Ana Muñoz Llabres, Deputy Director General for Tourism Development and Sustainability at the State Secretariat for Tourism; Juan Molas and Carlos Abella, President and Secretary General, respectively, of the Tourism Roundtable; and Ana Cristina Gonzalo, Head of MICE and Special Interest Marketing at Turespaña. Also in attendance were Alfredo Serrano, Director General of CLIA, and Ana Díaz, Director of Communications.
During the event, presented by Teresa de la Cierva and attended by more than 200 friends and collaborators of MSC Cruises, Fernando Pacheco, Managing Director of MSC Cruises in Spain, expressed that “it is a source of pride for me to witness the growth and evolution of the MSC Cruises project by attending today's presentation of the new brand campaign, which I hope will encourage new passengers to consider MSC Cruises as a vacation that will allow them to discover wonderful experiences and sensations.”
Filmed aboard MSC World Europe
Created in collaboration with Dentsu Creative Italy, the new campaign was directed by Australian director Kiku Ohe. Known for his ability to craft compelling visual narratives and character portrayals, his cinematic artistry displays uncommon depth and artistry. The production is by Birth.
The commercial was filmed on board MSC World Europa, one of the 22 ships in the MSC Cruises fleet and the first ship in the fleet powered by liquefied natural gas (LNG) and equipped with the latest environmental technology.
MSC World Europe offers a holiday experience inspired by the Company's European history, where passengers can enjoy international cuisine, first-class entertainment, renowned family programs and the most advanced technology.
Throughout 2024, travelers will be able to choose from one of more than 1,000 different MSC Cruises departures with stops in more than 240 destinations in more than 85 countries.
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