Princess Cruises announced today that Jim Berra has joined the organization as chief marketing officer, reporting directly to Princess Cruises president John Padgett.
As Chief Marketing Officer, Jim Berra will lead all facets of global marketing, including the formulation of integrated marketing strategies, creative development, and brand promotion across all channels and geographies to further optimize Princess's position in the global market.
Jim Berra joins a management team with extensive commercial and communications experience, including industry veterans Terry Thornton, Commercial Director; Vicki Johnson, Senior Vice President of Communications; Carmen Rovira, Executive Vice President of Princess ; and Carmen Roig, Vice President of Sales.
“Jim’s track record of success with leading hospitality brands makes him the perfect addition to the Princess team,” said Padgett. “The Princess brand is truly special, and Jim will ensure that ‘The Love Boat’ further enhances its position as an iconic brand and a global leader in destinations.”
Jim Berra joins Princess from Invited, the country's largest owner of private members' clubs, where he held the position of Director of Marketing and Innovation.
Prior to Invited, Jim Berra spent six years at Royal Caribbean International as senior vice president and chief marketing officer, overseeing the company's advertising programs, marketing communications, social media, e-commerce, and customer marketing.
“Princess has a rich history of creating unforgettable moments at sea, and I’m thrilled to lead the marketing efforts for the iconic Love Boat brand to even greater heights,” said Berra. “Together, we will continue to inspire travelers to embark on journeys filled with love, adventure, and cherished memories.”
Prior to Royal Caribbean, Jim Berra spent seven years at Carnival Cruise Line as its Chief Marketing Officer. He also previously held several positions at Starwood Hotels & Resorts, including Senior Vice President of Customer Marketing and Strategic Partnerships.
A resident of Miami Beach, Florida, Berra holds a degree in Economics and Philosophy from Northwestern University.
Follow cruise news at Cruisesnews.es
