Royal Caribbean International has joined the world's biggest live music event, the Eurovision Song Contest.
The new collaboration will premiere ahead of the 68thSong Contest, which will take place in Malmö, Sweden, in May 2024, and will be broadcast on television to all 37 participating countries. This will also kick off Royal Caribbean's European season, with six award-winning ships sailing from eight cities across the continent and visiting a number of iconic destinations.
Ben Bouldin, Vice President for Europe, the Middle East and Africa at Royal Caribbean International, comments: “As two world-renowned brands known for delivering memorable moments to millions of people around the globe, the combination of Royal Caribbean International with the Eurovision Song Contest creates the ultimate partnership that will bring to life the very best of live entertainment globally alongside a fusion of cultures from all over the world.
“We are proud to partner with an iconic brand like the Eurovision Song Contest, with over 60 years of history, with a global audience that continues to grow thanks to the popularity of an event that has become a cultural moment for many people on a global scale”.
Martin Österdahl, Executive Supervisor of the Eurovision Song Contest, said: “We are delighted to announce our exciting new partnership with Royal Caribbean International. The Eurovision Song Contest and Royal Caribbean share a passion for creating unforgettable experiences that unite people from all over the world. We look forward to creating new memories for our fans and guests and can’t wait to set sail together on this new adventure!”
Royal Caribbean's 2024 summer season travelers will be able to enjoy large-scale shows on four signature stages: air, ice, water and theater, along with live music and comedy.
In the coming months, they will reveal details on how viewers can obtain their tickets for the 68thannual Eurovision Song Contest with Royal Caribbean.
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