Alfredo Spadon completes his fundamental contribution to the relaunch of the pioneering Swan Hellenic brand, passing the reins to Patrizia Iantorno in the expanded strategic role of Chief Commercial Officer. Anna Wolfsteiner will join her in a new key position as Senior Vice President of Sales for Europe and the UK.
Swan Hellenic, a pioneer in cultural expedition cruises, has announced a series of major, world-class developments. Alfredo Spadon, Senior Vice President of Global Sales and Marketing, who shaped the contemporary evolution of its legacy, confirms that he has successfully returned the company to global recognition as a unique brand offering premium discovery experiences worldwide. Having completed his work, he is passing the reins to his right-hand woman, Patrizia Iantorno, who joined the company almost exactly a year ago.
Patrizia is promoted from Vice President of Global Marketing to assume the new senior strategic role of Chief Commercial Officer, created specifically to support the integrated development of the company's customer-centric approach and distinctive service values.
Anna Wolfsteiner will join Swan Hellenic on September 15, also in a newly created role, as Senior Vice President of Sales for Europe and the UK. Anna will draw on her more than 29 years of experience in the travel industry, including over 11 years in senior management positions at Scenic Group, to provide close support to Swan Hellenic’s European customers and business partners. The position reflects the company’s growing intergenerational appeal and robust growth across the region, extending beyond its traditional “home” market of the UK.
“Patrizia has already taken charge of the transition, having spent the last 12 months working closely alongside him, significantly enriching our guest experience and our business support.
“Finally, it is a great pleasure for me to welcome Anna Wolfsteiner, who will report directly to Patrizia as Senior Vice President of Sales for Europe. Anna is a perfect fit for our company, combining a broad strategic vision with a focus on detail and strong relationship-building values. I am delighted that she will bring her unique personal touch to this new and dedicated role.”.
Alfredo Spadon, outgoing Senior Vice President of Global Sales and Marketing, commented: “It has been a privilege to play a part in launching this visionary startup during a period of intense historical challenges, from the COVID pandemic to the geopolitical situation. I would like to thank our business partners, media colleagues, and above all, the incredibly talented and dedicated Swan Hellenic team around the world for their faith, commitment, and hard work. We have created a distinctive premium brand that builds on an exceptional heritage to deliver unique and enriching discovery experiences of our wonderful world. Congratulations for now and for the future. I know you will continue to surprise and exceed expectations!”
