Royal Caribbean International and Inter Miami CF have joined forces in an unprecedented multi-year partnership agreement, combining the passion and commitment of the respective powerhouses in vacations and sports.
Royal Caribbean will become the Partner and Official Vacation Partner . The world’s largest cruise line and Inter Miami kicked off the first phase of their partnership in spectacular fashion, officially welcoming the soccer icons and their families to Miami in July. The highly anticipated event, “The Presentation,” marked the beginning of a new era, with the club’s motto, “Freedom to Dream,” taking center stage at a packed DRV PNK Stadium.
“Royal Caribbean began in Miami more than 50 years ago, and we have always had heart and passion for our community,” said Jason Liberty, Chairman and CEO, Royal Caribbean Group. “It has been exciting to see Inter Miami’s success, including their recent Leagues Cup title, energize South Florida. As the Club’s Premier Partner, we are thrilled to build on that momentum together and deliver memorable moments for fans around the world.”.
“We are proud to partner with Royal Caribbean, an iconic Miami brand,” said Jorge Mas, managing owner of Inter Miami CF. “As a global leader in the cruise industry, Royal Caribbean shares Inter Miami’s innovative drive. Together, we will set the standard for the future of sports partnerships.”.
Fans will see this partnership come to life both on and off the field, through stadium LED displays, in-game content, fan zone, the Club’s digital and social media platforms, and more, beginning with the next home game at DRV PNK Stadium. Furthermore, the shared commitment of these two beloved Miami community organizations will be brought to life through targeted engagements with local fans and community initiatives across South Florida. This partnership builds upon Royal Caribbean’s decades-long history of collaborating with and contributing to the ports its ships visit and Inter Miami CF’s commitment to harnessing the power of soccer for good, a commitment that has been with the Club since its inception.
“We’re always looking for opportunities that offer a genuine partnership, and this one fits the bill perfectly,” said Inter Miami CF Chief Commercial Officer Xavier Asensi. “This partnership makes perfect sense for all of us: two local brands with global audiences and big ambitions.”.
“Royal Caribbean and Inter Miami have won the hearts and minds of fans around the world,” said Kara Wallace, senior vice president and chief marketing officer of Royal Caribbean International. “Together as partners, the possibilities for reaching more dreamers and adventurers are exponential, from the ship to the field, especially as we await the arrival of the new Icon of the Seas in Miami.”
The alliance also comes to fruition at the precise moment the countdown to a new era of vacations has begun. While Miami welcomes one icon, the next is already on its way to making its debut in January 2024 – Icon of the Seas . The first of its kind to combine the best of vacationing, from beach retreats and resort getaways to theme park adventures, the cruise line’s best-selling ship welcomes all types of families and adventurers. Everyone can create memories together and embark on their own uncompromised adventures through unprecedented thrills, diverse ways to relax, a neighborhood designed for young families, and more than 40 different dining, drinking, and entertainment options. More details on everything Icon has to offer are available at www.RoyalCaribbean.com/Icon.
