The 2023 MSC Cruises Formula 1 Belgian Grand Prix, one of the most historic and prestigious races on the Formula 1, took place from July 28 to 30, 2023, at the Spa-Francorchamps circuit in Belgium. As the race's title sponsor and a global partner of Formula 1, MSC Cruises brought its global reach to the event, enhancing the fan experience.
As the main sponsor, the company had greater brand visibility on the track, highlighting its presence at the start and finish lines, as well as in other key locations.
Furthermore, the winning trophies for drivers and builders were designed by MSC Cruises to be unique to this event, and Gianni Onorato, CEO of MSC Cruises , participated in the podium ceremony. Onorato commented:
“Being the title sponsor in Belgium is the next milestone in our partnership with Formula 1. During the Formula 1 podium ceremony, an MSC Cruises trophy was presented; an incredible moment that celebrated the drivers’ success and recognized the teamwork that goes into achieving winning results. It was a true honor for me to participate in this special moment on behalf of MSC Cruises and present the trophy to the winners.”
This collaboration further strengthens the partnership that has already achieved strong results for both brands, and future title sponsorships will be revealed at selected Formula 1 Grands Prix during the 2024 World Championship season.
OTHER UPCOMING COLLABORATIONS BETWEEN MSC CRUISES AND FORMULA 1
As part of the collaboration, MSC Cruises will position its ships alongside the races on select Grand Prix weekends, offering a unique experience from the ship to the circuit. The first of these event weekends will take place in November in Abu Dhabi for the final race of the 2023 season, with further races planned for 2024.
The MSC Virtuosa will spend the Grand Prix weekend in port, offering fans a unique combination of accommodations, including VIP packages. This offer will be extended to other destinations, with other ships, starting with the 2024 season.
