Explora Journeys, the luxury cruise brand of the MSC Group, will open the first Rolex boutique at sea, aboard its first ship: EXPLORA I. While enjoying an exclusive cruise, guests will be able to purchase some of the world's most iconic Rolex watches at a retail outlet dedicated exclusively to the Swiss luxury watchmaker.
The new single-brand store "Rolex at Sea" will offer guests an unparalleled shopping experience in an elegant space that invites them to discover a wide range of models and styles.
The Rolex brand enjoys international recognition. Among others, the watches in the Oyster Perpetual, which boast the "Superlative Chronometer" certification, have become symbols of excellence, elegance, and prestige. For over a century, Rolex watches have accompanied explorers and adventurers around the world.
Michael Ungerer, CEO of Explora Journeys, said: “We are thrilled to partner with Rolex, a Swiss luxury brand based in Geneva, which, like us, largely shares our values and long-term sustainable vision. Discerning travelers will now have the opportunity to purchase Rolex watches while sailing aboard EXPLORA I. We believe this new retail outlet will become a must-visit for anyone looking to add a touch of distinction to their journey.”
The new Rolex boutique will be staffed by expert hosts trained by the brand. They will offer personalized service to assist travelers with their purchases. The Rolex store aboard EXPLORA I will open on July 17, 2023, and will be available exclusively to Explora Journeys guests.
