Luxury cruise line Silversea has announced that Barbara Muckermann has returned to the company as Chief Marketing Officer. Based in the Monaco office, she will report directly to Chairman Manfredi Lefebvred 'Ovidio' on strategic and brand initiatives, while also reporting to CEO Roberto Martinoli on operational matters.
Muckermann previously worked for almost four years at Silversea as Senior Vice President of Worldwide Marketing and Sales for Europe. Most recently, she was CEO of Yonderbound, an online travel company founded in 2012. Her more than 15 years of experience in marketing and communications also include a position as Senior Communications Advisor for the CruiseLines International Association and as Marketing Director for a major European cruise line.
“Barbara has extensive knowledge of the company, along with experience in leadership and developing strategic marketing initiatives to increase global sales,” says Lefebvred’Ovidio. “I’m delighted to have her back on the Silversea team.”
“We are delighted to welcome Barbara at a crucial point in our company’s growth and evolution,” says Martinoli. “Her previous experience at Silversea and her extensive industry knowledge will ensure her ability to effectively lead our marketing and communications resources as we continue to expand our fleet with the launch of Silver Muse in the coming months.”.
“I am honored to be working once again with such a talented team of professionals in an environment that feels like a big family,” says Muckermann. “This is an exciting time for Silversea, and I am thrilled at the opportunity to contribute to the company’s continued success.”.
