IST, the leading technology partner in the cruise industry, is presenting its new cruise booking engine, CRUISE BROWSER, at FITUR. This web-based solution allows travel agencies to easily and intuitively book more than 14,000 cruises from 30 different cruise lines in just three steps, and also includes extensive descriptive content,” explained Manuel Sardi, CEO of IST.
The CEO of IST has stated that Cruise Browser "provides any travel agency with the opportunity to have a cruise booking engine that can be implemented on their website immediately and without the need to invest in IT development costs." Sardi also pointed out that the new online solution includes several plugins that allow for greater customization and will give travel agencies the option to manage their business according to their specific needs.
“Travel agencies will be able to view the platform's statistics to analyze user behavior, create their own promotions, personalize their brand identity and many other options, which will also allow them to have a new marketing tool,” said the CEO of IST.
“The launch of the new online solution Cruise Browser is a result of the evolution of new technologies applied to the cruise sector,” stated Manuel Sardi. Sardi explained that “initially, travel agencies opted for customized solutions, but the high costs and long implementation times have generated an increasing demand for turnkey solutions or finished products, such as Cruise Browser.”
That is why, responding to the demands of the sector and travel agencies, Cruise Browser is a finished product that also includes extensive descriptive content to "make it easier for the user to book their cruise and allow the travel agency to automate its sales channel in a more intuitive way," Sardi pointed out.
Finally, the CEO of IST emphasized the importance and relevance of the FITUR trade fair within the tourism sector, stating that "we want to take advantage of the innovative environment offered by the fair to present our new product."
