The Logitravel Group is finalizing details to begin operations in Russia in November 2016. It plans to launch both its online travel agency, Logitravel.ru, and its B2B subsidiary, Traveltool.
During ITIF-2016, held in Sochi, Russia, from October 1st to 3rd, the agreement between Logitravel Group and Karlson Tourism, a Russian tour operator with a strong presence in that market, was publicly signed. The agreement has resulted in the creation of a joint venture that will be responsible for developing the Traveltool brand among travel agencies in the Russian market.
Ovidio Andrés, President of the Logitravel Group, commented, "Russia is a very important market, more than twice the size of Spain or Italy and very similar to Germany. But it is a complex and different market, where we have sought a Russian partner with an impeccable track record, and with whom we have been working for more than 6 months on designing the strategy to approach this market. It is an honor for us to share the project with a brand like Karlson Tourim.".
For over a year, a team has been developing the adaptation of the technology to this market: Cyrillic script, payment methods, types of integrations, legal requirements, etc. Vitaly Gorovin and Tatiana Mitiouchkina, from the Logitravel Group, will lead the project in Russia; they are two native professionals with extensive training and experience.
