Tourism forum for the development of commercial actions

How to turn the cruise sector into a differentiating factor

Cruise tourism as an engine for development

To strengthen and consolidate the port-city area

INTRODUCTION:
The Port of Motril has been working for a long time to position itself, a port unknown to many, in the challenging cruise market. With a focus on exclusive ships and high-spending clients who value tranquility and easy access to the destination, the effort has paid off.
2013 marked a significant leap forward for cruises, with passenger numbers exceeding 15,000, representing an increase of more than 45% compared to the previous year, in a year when several Spanish ports experienced a decline in traffic.

OBJECTIVE:
Working alongside cruise industry professionals and companies, the MOTRIL CRUISE FORUM will showcase all the business opportunities that cruise traffic can offer Motril and share knowledge about a sector that stimulates the economies of destinations. The forum and its discussions will focus on explaining the key aspects of this industry and how the port, the support industries, the destination itself, and tourism services should prepare to ensure the satisfaction of the modern cruise passenger.
Real job opportunities on board cruise ships will also be presented.

EVENT TARGET AUDIENCE:
MOTRIL CRUISE FORUM is an event aimed at professionals in the port sector, auxiliary industry, travel agencies, institutions related to tourism promotion, as well as managers of hotel services, restaurants, museums, shops, hospitality or tourism students and in general services that can benefit from the arrival of cruise passengers in Motril or that want to expand knowledge about this industry.

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