Azamara Cruises has introduced Azamara Shopping Rewards, a new rewards program that allows passengers to earn points through select purchases made at onboard shops and later redeem them for a selection of travel-related products, experiences, and offers.
Created in collaboration with Starboard and developed using Open Network Exchange (ONE) technology, the new program expands the opportunities to enjoy benefits tied to the onboard experience and allows guests to extend their journey beyond the cruise itself.
Azamara Shopping Rewards converts eligible purchases made at stores on the company’s four ships into points that guests can earn during their cruise. These points can then be redeemed through the Azamara Shopping Rewards E-commerce Marketplace, a platform that brings together a variety of products and experiences. The program complements Azamara Circle, the company’s loyalty program, by offering a new way to earn benefits specifically tied to onboard purchases.
The program is designed to be simple. Passengers who participate in the program will earn points every time they make an eligible purchase at shops on an Azamara ship. Once earned, they can use these points to access various options through the marketplace.
Unlike traditional shopping rewards programs, Azamara Shopping Rewards expands redemption options beyond physical products. Points can be used to access a selection of wines and luggage, dining experiences, concert tickets, flights, and hotels, among other options.
In this way, a purchase made during the cruise can serve as the starting point for a new experience once the trip is over—whether to plan an upcoming getaway or to enjoy an activity closer to home.
The new initiative is part of Azamara’s Destination Immersion® philosophy, which is based on giving passengers more time to explore the destinations they visit. The company develops itineraries that include overnight stays and Extended Destination Days—with port calls lasting 10 hours or more—to foster a more immersive experience of the destinations.
With Azamara Shopping Rewards, this philosophy extends to onboard shopping as well, connecting the cruise experience with new travel, dining, and lifestyle opportunities once the voyage has ended. The new program thus allows the memories and discoveries made during the trip to continue after disembarkation, turning onboard shopping into a new way to keep traveling.
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