Azamara Cruises has added "RezA – The Power Behind Confident Booking" as a new chapter in the Azamara World Academy (AWA). This new self-paced training module is now available to registered travel agents worldwide.
Launched in late 2024, RezA is Azamara's enhanced booking platform, developed as part of the brand's "Listening, Learning, and Linking" initiative and met with a very positive response from the travel agent community. The new RezA chapter within the Azamara World Academy offers comprehensive training on all platform functionalities, from searching for cruises and understanding different fare types to creating and managing bookings, processing payments and deposits, coordinating group bookings and special services, and maintaining guest profiles to streamline future personalized reservations.
The training also highlights the revenue-generating opportunities offered by the platform, allowing agents to easily book value-added services such as ground transfers, pre- and post-cruise hotel stays, and land packages. Furthermore, agents can book a wide range of onboard upgrades directly through RezA, including specialty restaurants, premium beverage packages, internet access, spa treatments, and shore excursions, thereby enhancing their clients' experience and increasing the value of each booking.
Because RezA identifies agents on each booking, the platform provides greater visibility into performance, reduces processing errors, and improves continuity of service, automatically bringing returning guests back to their original agent. The result is more accurate allocation of credits and commissions, better business insights, smoother operations, and stronger agent relationships.
“Travel agents have always been an essential part of Azamara’s success, and investing in their growth remains one of our top priorities,” said Dondra Ritzenthaler, CEO of Azamara Cruises. “The launch of RezA’s chapter within the Azamara World Academy reflects our ongoing commitment to listening, learning, and providing our agent partners with the tools they need to succeed. When agents feel confident using our tools, they can create more seamless and personalized experiences for their clients while growing their own businesses—and that benefits everyone.”.
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