Norwegian Cruise Line has promoted Sonia López Corrales to Director of Business Development for Iberia & the Nordics. This appointment recognizes both her strong track record and the company’s ongoing commitment to driving growth in Spain, Portugal, and the Nordic countries.
In her new role, she will be responsible for continuing to strengthen NCL’s commercial presence in the Iberian Peninsula, as well as expanding her responsibilities to include business development and sales in the Nordic markets (Denmark, Norway, Sweden, Finland, and Iceland). Under this new structure, Tom-Andre Baraas, Business Development Manager for the Nordics, will report directly to her.
In her new role, she will be responsible for continuing to strengthen NCL’s commercial presence in the Iberian Peninsula, as well as expanding her responsibilities to include business development and sales in the Nordic markets (Denmark, Norway, Sweden, Finland, and Iceland). Under this new structure, Tom-Andre Baraas, Business Development Manager for the Nordics, will report directly to her.
Sonia joined NCL in 2009 and is a leading figure in the tourism sector, with extensive experience gained in previous roles at leading organizations such as Viajes Marsans and Alitalia Compagnia Aerea Italiana SpA. Since joining the company, she has built a solid reputation for driving sustained growth and developing new business opportunities in Spain and Portugal. Under her leadership, NCL has significantly strengthened its presence in the Iberian Peninsula, increasing its market share and helping to transform consumer booking habits. Among other achievements, she has reduced the company’s reliance on last-minute bookings for departures from Barcelona and driven demand among Spanish travelers toward a greater variety of itineraries, including the Greek Islands, Northern Europe, and the Caribbean. This success has been made possible through strategic alliances and a consistent, collaborative approach with the distribution channel and its partners.
“Sonia’s promotion is a well-deserved recognition of her outstanding contribution to the business over the years,”said Kevin Bubolz, Managing Director for Continental Europe at Norwegian Cruise Line.“Her in-depth knowledge of the Iberian market, combined with her ability to build strong relationships and drive sustained growth, have been key to our success. We are delighted that she is taking on this new challenge at a time when we continue to strengthen our focus on key international markets, such as Spain, Portugal, and the Nordic countries.”
For her part, Sonia López Corrales, Director of Business Development for Iberia & the Nordics at Norwegian Cruise Line, added:“I am very proud to take on this new challenge at such an exciting time for NCL. Together with our team and our valued industry partners, I look forward to continuing to build on the strong momentum we have in Iberia and expanding our presence in the Nordic markets. There is a great opportunity to continue growing our brand, deliver even more value to our partners, and offer truly unforgettable travel experiences to our customers.”
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