Norwegian Cruise Line Holdings, the company that operates Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises, announced the launch of its new Loyalty Status Program, which will allow guests to have their loyalty level recognized across all three cruise brands.
Beginning with sailings departing on or after October 15, 2025, Latitudes Rewards®, Oceania Club®, and Seven Seas Society® members will see their loyalty level recognized at the closest equivalent tier across all three brands on every cruise. With 34 ships sailing to more than 700 destinations worldwide, NCLH’s Loyalty Status Program allows guests to discover new ways to travel, whether enjoying exciting itineraries aboard Norwegian Cruise Line, savoring Oceania Cruises’ The Finest Cuisine at Sea®, or experiencing unparalleled all-inclusive cruising with Regent Seven Seas Cruises.
“We want our guests to feel rewarded every time they choose to sail within our family of award-winning brands,” said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings Ltd. “With the new Loyalty Status Program, our guests can enjoy everything that makes each brand special, while still receiving recognition for their hard-earned loyalty.”.
This NCLH program reinforces the company's "Charting the Course" strategy by encouraging brand exploration, strengthening customer loyalty, and elevating the overall guest experience. By recognizing loyalty across its entire portfolio, the company deepens its connection with travelers and opens the door to new ways to experience its brands.
Program Highlights
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Recognition across all cruise brands: Latitudes Rewards, Oceania Club and Seven Seas Society members will now have their status recognized across all three cruise lines, making it easier than ever to explore all brands with the same level of recognition.
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Enhanced guest experience: Travelers can embark with the confidence that their loyalty is valued no matter which brand they choose, enjoying the benefits gained on every journey.
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More ways to explore: With 34 ships sailing to more than 700 destinations, the program expands the range of vacation styles, itineraries, and experiences within the company's portfolio.
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Commitment to loyalty: This program underlines the company's dedication to rewarding its most loyal customers and inviting them to discover the unique proposition of each brand.
The program is now open for applications as of today, September 29, 2025, with the first eligible trips starting on October 15, 2025.
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