AmaWaterways ' current CEO and co-founder , Rudi Schreiner, will assume a new role as Chairman of the Board. Chairwoman Catherine Powell will become Chief Executive Officer effective July 1, with Mr. Schreiner continuing to support the company during this transition.
The company's founders, Rudi Schreiner and Kristin Karst, will remain on the AmaWaterways Board, and Ms. Karst will continue in her role as Brand Ambassador. “We are incredibly excited about what we have built: internationally, with new markets, new passengers, and frankly, a whole new generation of river cruisers. I am delighted that we are investing in the kind of leadership that Catherine brings to the company. It is a real turning point, and I couldn't be more proud,” commented Schreiner.
“Rudi and I poured our hearts into creating AmaWaterways: a company shaped by passion, innovation, and strong personal connections. As we take this next step, we are thrilled to welcome Catherine as CEO. Her international experience and leadership style reflect the values that have guided us from the beginning. I am excited for the future and grateful to be able to continue focusing on what I love most: cultivating relationships with our travel partners, our guests, and the local communities we visit, fostering the shared success that comes from growing together,” said Karst.
“This is a dynamic time of growth and transformation for both AmaWaterways and the river cruise industry as a whole,” said Powell. “Rudi is an icon in the industry, whose pioneering vision has shaped the sector. From ship design to every detail of the onboard and shore experience, Rudi has touched the lives of every guest who has sailed with us. I am honored to assume the leadership after Rudi and guide this incredible company into its next exciting chapter, building upon her legacy.”.
Powell was appointed President earlier this year and brings a broad vision to the company, which will further strengthen AmaWaterways' position as a pioneer and leader in the category. AmaWaterways is widely recognized for its outstanding service both onboard and ashore.
“We express our deepest gratitude for the remarkable vision and leadership that Rudi and Kristin have demonstrated in building AmaWaterways. Since its founding in 2002, they have positioned the company as a beloved and highly regarded brand in the river cruise industry. Looking ahead, we see tremendous growth opportunities. The company is strategically expanding into new destinations and markets while making significant investments in technology, digital platforms, and enhanced customer experiences. These initiatives will ensure that AmaWaterways remains well-positioned for long-term success in the evolving travel landscape,” said Jennifer Reid, partner and director at L Catterton. L Catterton's Managing Director and Partner, Marc Magliacano, added: “We are confident that Catherine’s deep experience in the travel industry and her track record of growth and success in her roles at both Disney and Airbnb make her the ideal person to lead the company into the next phase of its journey. She understands the evolving needs of customers and the demand for luxury experiences, which will drive the company’s future and meet the rising expectations of the high-end travel market.”.
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