Drew Barrymore and Orlando Bloom will star in MSC Cruises ' first-ever advertisement for the sporting event of the year in the United States. The 60-second spot will highlight MSC Cruises' signature blend of European style and American comfort, while also showcasing its new flagship, the MSC World America, which will be launched in Miami in April.
Barrymore and Bloom are joining forces with MSC Cruises to launch the family-owned company's first advertising campaign as part of its ongoing expansion in North America. Viewers will see the actors vacationing aboard MSC World America.
“I’m so proud to be working with MSC Cruises, a company that makes it possible for people and families to see the world,” said Drew Barrymore, actress and host of The Drew Barrymore Show. “I’m so excited to be collaborating with such a meaningful company.”
In the trailer, Barrymore and Bloom take over the piano in the Top Sail Lounge of the MSC Yacht Club, an exclusive area available to passengers traveling on the luxurious MSC Cruises ship. As Drew Barrymore sings her best rendition of "Holiday," which is also the theme song for the new campaign, Orlando Bloom offers his opinion on how she's doing.
“This is my first announcement for the Grand Event, and I’m honored to partner with such a prestigious company,” said actor Orlando Bloom. “MSC World America has a European flair and is perfectly designed for immersive and enriching experiences at sea. I’m excited to share this elegant new ship on America’s biggest stage, and I’m confident that MSC World America will captivate vacationers of all kinds, both American and European.”
The advertisement was produced by the award-winning creative agency Highdive and is designed to highlight what sets MSC Cruises apart from other cruise options.
“The fun dynamic between Barrymore and Bloom in our advertisement for the sporting event of the year in the United States is a great representation of MSC World America – which combines European design and authentic experiences with everything Americans expect from a cruise – to deliver an unparalleled vacation,” said Suzanne Salas, EVP, Marketing, eCommerce and Sales, MSC Cruises USA.
The new campaign kicks off an exciting year for MSC Cruises in the US. MSC World America will be the company's largest ship serving the North American market, ushering in a new world of cruising when it sets sail from the Port of Miami on April 12. The ship will offer 7-night cruises through the Eastern and Western Caribbean, all of which will call at Ocean Cay MSC Marine Reserve, MSC Cruises' private island in the Bahamas.
The features of MSC World America include:
- Seven districts designed to offer distinct spaces that will allow each type of passenger to choose their own vacation experience.
- 19 restaurants to eat at, including the only Eataly restaurant at sea.
- 18 bars and lounges, including brand new venues such as All Stars Sports Bar and The Loft comedy club.
- The Harbour, a brand new outdoor space for families featuring the Cliffhanger attraction (a swing over the water), a ropes course, a water park, a playground, relaxation areas and complimentary takeaway food.
- The World Promenade open-air gallery, with shops, restaurants and one of the longest dry slides at sea.
- The 3-level World Galleria is bustling with activity and packed with bars, shops, and restaurants.
- MSC Yacht Club, the largest in the Caribbean: the “yacht within a ship” experience featuring upgraded suites, 24-hour butler service, and private bar, restaurant, and pool facilities.
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