Costa Cruises has launched its new international campaign designed to connect with travelers seeking authentic and unforgettable experiences. Starring Rossy de Palma and Bibiana Fernández, and created in collaboration with the creative agency LePub and managed by Starcom, it immerses viewers in a journey through the wonders of the eastern and western Mediterranean.
Furthermore, Costa Cruises is reinforcing its presence in Madrid's iconic Plaza de Callao with an activation that will be visible from January 27th. This initiative will recreate a visual concept, highlighting iconic still images from the campaign and linking them to the spirit of freedom and vitality.
With the vision of “Effortless Wonder,” Costa Cruises reinforces its mission to make every voyage an unforgettable experience. This positioning, which evolves from the creative platform “No Words” to the new “Effortless Wonder,” focuses on Costa’s ability to offer unique and memorable vacations, combining the exploration of spectacular destinations with the comfort of an experience curated down to the last detail.
Rossy de Palma and Bibiana Fernández embody the spirit of the brand.
The Spanish actresses not only bring their characteristic charisma and humor, but also represent the values of authenticity and spontaneity that Costa integrates into its experiences both on board and ashore. From a wine tasting in front of the Faraglioni of Capri to a deck party in Ibiza, their journey aboard Costa cruises promises to inspire and delight travelers.
“Authenticity, spontaneity, and irony shine through in our new advertisement, dominated by the flamboyant figures of Rossy de Palma and Bibiana Fernández. These two extraordinary, internationally renowned actresses not only embody our brand values, but they do so with a contagious energy and vivacity that are synonymous with Costa. Our connection to the Spanish cultural landscape is deep and historic. With this advertisement, which celebrates our unique relationship with the Spanish public, we invite viewers to rediscover the most surprising and unexpected side of the world. ‘Live Your Wonder’ is not just a slogan, but a revolution in the concept of vacations that Costa offers, making every trip a memorable adventure full of wonder. With new itineraries and our exclusive ‘Sea & Land’ destinations, we offer experiences as spectacular and authentic as the personalities of Rossy and Bibiana,” said Giovanna Loi, Vice President of Marketing and Direct Sales at Costa Cruises.
In line with a 'global-local' strategy in each market, following its launch in Spain, the campaign will be rolled out in other markets in the coming months. These additional episodes will showcase more unforgettable moments and reinforce Costa's promise of delivering "effortless wonders.".
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