On December 11, 2024, Costa Cruises honored its business partners at the 29th edition of "Protagonists of the Sea" and presented its latest innovations at the Allianz MiCo Convention Center in Milan during the exclusive event that was held for the first time at the Costa Global Summit.
This event brought together 2,500 guests, mainly travel agents and business partners from Spain and Portugal, and served as a stage to award the most outstanding travel agencies of the year.
The day began with a moving awards ceremony, followed by an immersive experience in Costa's "World of Wonders," narrated by CEO Mario Zanetti and featuring figures such as chefs Bruno Barbieri and Ángel León, and choreographer and artistic director Luca Tommassini. The evening, hosted by radio and television presenter Gianluca Gazzoli, continued with a journey of extraordinary flavors, concluding with a show and DJ party that provided guests with a night of true wonder and awe.
"Protagonists of the Sea" has always been an event to recognize the work and commitment of distribution partners. This year, the event was transformed into a global platform thanks to the Costa Global Summit, an opportunity to celebrate Costa's top Partners, who have contributed to the success of Costa Cruises in 2024 through their commitment, taking full advantage of the numerous commercial initiatives, incentives, services, and technology made available to them.
“After a 2024 in which we recorded broad support from our partners and high satisfaction with our offering, we are ready to face 2025 with great momentum. Our significant investments in product and communication, along with the planning of strategic partnerships, have allowed us to reach new customer targets, responding to the needs and desires of the new generations of cruise passengers,” says Luigi Stefanelli, Vice President of Global Sales at Costa Cruises.
“The new tools and services made available to the Trade have allowed us to increasingly enhance the value of our vacation offerings, differentiating them from the competition and, at the same time, providing concrete support to the Travel Agency business. Year after year, our Distribution Partners prove to be the cornerstone of Costa Cruises' success, the ultimate ambassadors of our brand,” says Jorge Serrano, Commercial Director for Spain and Portugal at Costa Cruises. “That's why we enjoy the opportunity to share our results, new developments, and future goals with them in person.” For twenty-nine years, in fact, we have rewarded and celebrated the outstanding work of our Distribution Partners with the “Protagonists of the Sea” event: a day of celebration, listening, exchange, and fun; an opportunity to renew our mutual commitment to offering an extraordinary vacation experience.”.
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