Norwegian Cruise Line Holdings Ltd.has announced a new leadership structure to execute the expansion of its fleet across its ultra-premium and luxury cruise brands. Jason Montague has been appointed Chief Luxury Officer of NCLH, effective February 17, 2025, and will oversee both Regent Seven Seas Cruises and Oceania Cruises, leveraging his extensive industry experience and proven track record leading these brands.
This appointment reinforces NCLH's focus on its "Charting the Course", which includes adding five new ships to its luxury brand fleets and refurbishing almost all of its existing ships.
“With more than 20 years of experience in luxury hospitality and a proven track record of driving excellence, Jason brings exceptional strategic capabilities to our company and our executive team,” said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings. “Having previously led Oceania Cruises and Regent Seven Seas Cruises, Jason is uniquely qualified to shape their future. His passion for these brands, combined with his financial expertise, alignment with our corporate culture, and strong focus on executing our ‘Charting the Course’, make him the ideal leader for this new phase of growth.”
NCLH plans to substantially increase its presence and positioning in the ultra-premium and luxury markets. Over the next five years, NCLH will execute its previously announced multi-billion dollar investment in its high-end brands to maintain its leadership in this market. For Oceania Cruises , the brand anticipates three new ship builds by 2029, beginning with the Allura this year. Additionally, the Marina and Riviera ships will undergo refurbishments in 2026 and 2027, respectively. For Regent Seven Seas Cruises , two new ships will be added by 2029, along with planned upgrades for the Seven Seas Mariner and Seven Seas Voyager in 2025 and 2026, respectively.
“I am deeply honored to once again lead Regent Seven Seas Cruises and to collaborate with Frank in leading Oceania Cruises,” said Montague, incoming Chief Luxury Officer of Norwegian Cruise Line Holdings. “This is an exciting time for both brands as we are ready to deliver on our commitment to offering sophisticated, midsize, luxury ships with elegant designs and state-of-the-art features. I am confident that we will set new standards and create unforgettable experiences for our guests.”.
Prior to this appointment, Montague served as Special Advisor to NCLH for two years, following his leadership of the Regent Seven Seas Cruises brand as President and CEO until 2022. Previously, he was President and Chief Operating Officer of both Oceania Cruises and Regent Seven Seas Cruises, where he successfully oversaw the launch of the Sirena for Oceania Cruises and the Seven Seas Explorer for Regent Seven Seas Cruises. Before NCLH's acquisition of Prestige, Montague was Chief Financial Officer and Executive Vice President at Prestige, playing a key role in the launch of Oceania Cruises, the purchase of its initial R-class ships, the investment in Apollo Global Management, and the acquisition of Regent Seven Seas Cruises. He also led the financing and delivery of Oceania Cruises' newest ships, Marina and Riviera. Montague holds a Bachelor of Business Administration degree in Accounting from the University of Miami.
To facilitate the transition, Andrea DeMarco, president of Regent Seven Seas Cruises, will remain in her role until March 4, 2025. “We thank Andrea for more than a decade of contributions to the company and for laying the foundation for the continued growth and success of Regent Seven Seas Cruises. We wish her all the best in her next chapter,” said Harry Sommer, president and CEO of Norwegian Cruise Line Holdings.
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