Celestyal has launched a new website with this year's updated brand identity, as part of its plans to boost its digital presence.
The new platform includes several features designed to enhance the customer experience and simplify the booking process. These include the "free booking system" and "customized trips," which optimize website navigation and allow users to explore areas of interest in greater depth. A new, dynamic homepage guides visitors through Celestyal's destination hub, offering detailed itineraries and creating a smoother, more enjoyable booking experience.
An enhanced itinerary search tool will provide personalized results based on guest preferences, while the AI-powered CelestyalPay option will allow customers to plan their prepaid spending on specialty food and beverages, with the possibility of receiving an additional bonus credit from the cruise line when topping up their account.
The website also offers enhanced content about destinations to inspire and inform users throughout their journey, while its mobile-friendly design ensures a fully optimized experience on all devices.
Tim Locke, eCommerce Director at Celestyal, commented: “The new user-centric design brings a fresh, modern look that aligns with our brand identity and our overall strategy of creating unforgettable experiences. It enhances user engagement, makes navigation easier, and provides a more personalized experience, ultimately leading to greater customer satisfaction and ensuring a smoother process for all users.”
Lee Haslett, Chief Commercial Officer of Celestyal, said: “As an innovative brand, we have made bold decisions recently, and our new website is no exception. It represents the next chapter in our digital strategy as we seek to maximize our online offering. It provides an intuitive, narrative-rich experience that allows our guests to immerse themselves in our itineraries from the very beginning.”
