Regent Seven Seas Cruises unveils its brand positioning, featuring a distinctive creative design and the powerful slogan Unrivalled at Sea™ . In addition, Regent has launched its global campaign , “Nobody Does It Better.”
This announcement culminates a significant brand evolution process, developed over several years, and reflects its commitment to redefining luxury at sea. Starting this week, the refreshed brand will debut across marketing and sales channels, including print and digital advertising, social media, connected TV, and more.
“We are delighted to unveil our new brand positioning and global campaign to our valued guests, travel partners and team around the world,” said Andrea DeMarco, president of Regent Seven Seas Cruises.
“Our goal is always to offer a perfect and worry-free travel experience, an unrivaled experience at sea, exceeding the unique expectations of each client.”
Regent's new slogan, Unrivalled at Sea™, is accompanied by a refreshed logo. The promise of being unrivaled at sea is built on four key pillars that reflect the experiences Regent excels at: Immersive Exploration, Heartfelt Hospitality, Luxurious Space, and Epicurean Perfection. All of this is underpinned by its unique value proposition as the world's most luxurious fleet.
One of the most outstanding pillars is the newly introduced Heartfelt Hospitality (“Service with Soul”), which captures the warmth, attention and personalized service that the onboard team diligently provides to each guest, taking care of them as if they were part of their family.
The global Nobody Does It Better™ campaign launches with a captivating and emotional video that chronicles a couple's journey from the very beginning, starting with Blacklane's exclusive private chauffeur service. Throughout the video, the couple enjoys ultra-luxurious experiences, from exploring iconic Mediterranean destinations to savoring exquisite cuisine and select beverages, all with Regent's highly personalized and attentive service.
Regent's new brand positioning culminates an extensive research process aimed at understanding the expectations of the most demanding travelers and consolidating its leadership as the quintessential ultra-luxury cruise line.
“The ultra-luxury cruise market is constantly evolving, and we understand that, to stay ahead of the curve, we must continually innovate and exceed our customers’ expectations,” commented Jessica John, Director of Marketing and Strategy at Regent Seven Seas Cruises.
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