Azamara Cruises presents RezA: an improved and more efficient system designed to enhance the booking experience for travel agents.
The new system is part of Azamara's broader commitment to improving relationships with travel agents through its "Listening, Learning, and Linking" initiative. RezA promises to make it easier for agents to manage bookings and streamline the Azamara cruise sales process.
“We never stop looking for ways to better support travel agents, and we’re confident this update reflects their feedback and this commitment. Once trained on RezA, agents tell us how much they appreciate the platform’s intuitive design for quickly making a booking and how easy it is to use. It’s saving them a phone call and improving how they interact with their clients, which is exactly what they’ve asked for,” says Michelle Lardizabal, Chief Sales Officer of Azamara Cruises.
The name RezA was chosen through a contest that invited travel agents to suggest names for the updated platform. The contest received over 500 proposals, from which eight finalists were selected. Ultimately, the name RezAmara, later shortened to RezA, was chosen as the winner.
The new system incorporates a range of features designed to improve efficiency and user experience, based on direct feedback from travel agents. Key features include the ability to send payment links to clients, expedited commission payments via the "Full Payment" option, and agent recognition at the booking level. Other tools facilitate group bookings, automate payment reminders, and allow for easy duplication of bookings for clients traveling together.
Agents can access the new system through Azamara's dedicated travel agent portal. The platform also offers a range of additional tools, including marketing content and engaging assets to share with clients, as well as the relaunched Azamara World Academy, which helps advisors better understand the cruise line's unique selling points as a leader in Destination Immersion on small ships.
To help agents become familiar with RezA, Azamara will also offer webinars and training sessions.
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