Explora Journeys, the luxury lifestyle brand of the MSC Group, today announced the highly anticipated opening of the exclusive Buccellati boutique aboard EXPLORA II. This luxurious boutique, the first of its kind at sea, offers guests an unparalleled opportunity to discover and purchase exquisite Buccellati jewelry.
The collaboration between Explora Journeys and Buccellati represents the harmonious union of two brands dedicated to providing the pinnacle of luxury and sophistication. EXPLORA II, a ship that embodies elegance at sea, has found a perfect partner in Buccellati, a beacon of Italian craftsmanship and heritage. Known for its meticulous craftsmanship and the revival of ancient goldsmithing techniques, Buccellati has been a symbol of Italian excellence for over a century.
Founded in Milan by Mario Buccellati and with creative direction now led by his sons Gianmaria and Andrea, Buccellati is renowned for creating masterpieces that are not merely jewelry, but works of art. Each piece embodies the brand's dedication to tradition, innovation, and timeless beauty, making it a perfect fit for the luxurious setting of EXPLORA II.
Koray Savas, Vice President of Hotel Operations for Explora Journeys, commented: “The opening of the Buccellati boutique on EXPLORA II represents a significant milestone in our commitment to luxury and refinement. Both Buccellati and Explora Journeys share a dedication to elegance, creativity, and cultural enrichment. This partnership not only enhances the onboard shopping experience but also enriches the cultural and artistic atmosphere of EXPLORA II, inviting guests to immerse themselves in the world of fine Italian craftsmanship.”
At the Buccellati boutique aboard EXPLORA II, guests can discover and purchase some of the world's most coveted jewelry. The selection of Buccellati as the exclusive jewelry boutique on EXPLORA II underscores the ship's commitment to providing an exceptional luxury experience.
Guests will find the Opera Tulle collection, which elegantly blends ancient goldsmithing techniques with modern sophistication, combining semiprecious stones and enamels. The Macri collection, inspired by Maria Cristina Buccellati , Communications Director and daughter of Gianmaria, features richly textured gold and diamond pieces, showcasing intricate engravings and elegant bombé elements. Lucrezia Buccellati's Blossoms collection offers jewelry inspired by floral designs. Expanding on this theme, the Blossoms Colour collection introduces vibrant semiprecious stones and gold-plated bezels, incorporating colored stones and brown diamonds in pendants and bracelets.
The Buccellati boutique will be available to guests aboard EXPLORA II starting from its inaugural voyage on September 16, 2024, departing from Civitavecchia, Italy.
Onboard EXPLORA II, guests can enjoy an unparalleled shopping experience where luxury meets elegance, featuring exclusive boutiques from iconic brands. Each brand, renowned for its exceptional craftsmanship, offers the finest watches and jewelry, perfectly embodying Explora Journeys' European heritage and dedication to excellence. Complementing the luxury boutiques, "The Journey" offers guests a curated shopping experience with a unique collection of over 30 of the finest artisanal brands, all committed to caring for people and the planet.
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