Swan Hellenic has added Thomas Harrison to its team as Sales Director for Europe with immediate effect, reporting directly to Commercial Director Patrizia Iantorno.
The position was created to address the accelerating demand following rapid growth in consumer awareness and bookings. It covers all of Europe, excluding the UK and Ireland, where first-quarter bookings increased by 900% in 2024.
Thomas brings more than 20 years of market experience, acquired mainly in a series of sales director and vice president of sales positions at Silversea Cruises, SeaDream Yacht Club and Uniworld Boutique River Cruises.
Thomas Harrison is a multilingual individual with strong leadership and analytical skills, combined with an understanding of emerging trends, and is famous for having designed initiatives that have achieved triple-digit sales increases.
“We are delighted to welcome Thomas to our team,” said Swan Hellenic’s Chief Commercial Officer, Patrizia Iantorno. “He is a great, results-oriented leader. But what makes him a perfect fit for Swan Hellenic above all else is his genuine passion for promoting the best guest experiences while building long-lasting, mutually beneficial relationships with partners from diverse countries and cultures.”
Thomas Harrison added: “I am delighted to join Swan Hellenic. It is an extraordinary brand and I look forward to leading the acceleration of its sales across Europe in collaboration with existing and new partners in the travel industry. Demand for expedition travel is growing and Swan Hellenic offers its guests a fantastic selection of unique destinations.
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