Carnival Cruise Line and the New York Jets, the American football team, have announced a multi-year partnership.
“At Carnival, we create memorable, fun-filled vacation experiences for our guests, and we see firsthand the excitement of soccer fans when their favorite sport is part of that fun, from our 'sailgate' parties to our special screenings of important matches in our Carnival Seaside Theatre,” said Amy Martin Ziegenfuss, chief marketing officer of Carnival Cruise Line.
“This new partnership is a perfect way to create new opportunities to fuel that enthusiasm, as nothing is more fun for football fans than the game itself,” he added.
The partnership is said to give Carnival Cruise Line the opportunity to expand its brand presence in the New York market, a major homeport for the company.
The market is of particular importance to the brand, as Carnival Venezia launched a year-round service from the port earlier this year.
The newest addition to the company's fleet, the 4232-passenger ship sails from the Manhattan cruise terminal and was designed to immerse guests in an authentic Italian experience through the new "Carnival Fun Italian Style" product.
Carnival Cruise Line, known as America's cruise line, sees the new partnership with the New York Jets as a way to leverage its alignment with America's most popular sport.
New York Jets fans can expect to see a variety of exciting opportunities and assets, the company said, including eye-catching signage at the stadium, a strategic presence in the digital and social realms through advertising on the Jets' official website and Jets Fan Network, and much more.
The partnership will also include a sweepstakes launching later this season that will give fans the chance to win a Carnival cruise vacation.
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