Fred. Olsen Cruise Lines has appointed Samantha Stimpson as its new Managing Director. She has over 25 years of commercial, operational, and executive experience in the travel and hospitality industry.

She joins the company from FTI Touristik, where she currently holds the position of commercial director.
Strategic development
From Fred. Olsen Cruise Lines' headquarters in Ipswich, UK, Stimpson will assume overall responsibility for the strategic development and management of operations for Fred. Olsen Cruise Lines, which has 220 employees in Ipswich and more than 2,000 crew members across the Fred. Olsen fleet, consisting of three ocean-going cruise ships.
Anette Olsen, CEO of Bonheur ASA, spoke about the new appointment on behalf of the Board of Fred. Olsen Cruise Lines: “Samantha brings a strategic mindset, extensive knowledge and management experience, and a deep understanding of the challenges and opportunities facing the travel industry. We are delighted to have Samantha join us, as we see exciting possibilities for Fred. Olsen Cruise Lines in the future.”
Stimpson stated: “I am very much looking forward to working with the organization, contributing my knowledge and experience, to further enhance the strategy based on smaller, more elegant ships and exceptional experiences, supported by a culture that recognizes the importance of personal and attentive service.”
His new position will begin on February 1, 2024.
Pete Deer, the current CEO, will move into the role of Chief Financial Officer, overseeing the financial operations of Fred. Olsen Cruise Lines.
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