Club Royal, Royal Caribbean International 's loyalty program for travel agents in Spain , has completed its first year since its launch, achieving more than 2,200 members who have submitted more than 4,000 incentive requests, beyond the standard agreed commission.
The Club Royal initiative was created to encourage travel agents to participate in the dynamic platform, where they can also learn more about Royal Caribbean International's product range, current offers, and agent benefits.
As an added incentive, for every holiday booking made by travel agents through Club Royal, they will receive a voucher to spend during the holiday, either using the Club Royal Mastercard or on the cruise itself. By joining the Club Royal platform, Spanish travel agents automatically gain access to exclusive contests and competitions with prizes ranging from onboard visits to attendance at major events.
Sergio Arévalo, sales director for Spain, affirms that “the Royal Club Program is a highly successful initiative because we have managed to bring our entire support strategy closer to Spanish travel agents. We hope to continue introducing new features and expanding the club in the coming years.”.
