Blue Dream Cruises, China's newest cruise operator, is partnering with Starboard Cruise Services, a retail company at sea. Starboard began its retail operations in China aboard the first international cruise line to set sail in 2006, and has been present for 17 years.

“We are thrilled to resume cruising in China and delighted to begin this new journey with Blue Dream Cruises,” said Lisa Bauer, CEO and President of Starboard. “With our extensive track record and market experience, our refined sales expertise is tailored to the Chinese guest seeking unparalleled luxury and an unforgettable vacation at sea—making every Blue Dream Cruises voyage extraordinary.”
Since May 26, the Blue Dream Star has been the first ship to offer cruises departing from China.
“Blue Dream Cruises is committed to providing its customers with world-renowned cruise experiences. Partnering with Starboard allows us to set a new standard in cruise retail, guaranteeing our customers the ultimate vacation at sea,” says Helene Xu, Managing Director of Blue Dream Cruises.
Guests seeking Asian and international skincare and beauty brands can explore the Beauty and Fragrance Gallery and discover Shiseido and Sisley.
To pique guests' interest in collectible watches, the Boutique Gallery will feature Swiss watchmakers such as Longines, Tissot, and Titoni.















