Costa Cruises continues to innovate with the launch of its new C|Club. The Italian company's loyalty club has been completely redesigned and revamped to offer members exclusive experiences and benefits that make cruises with Costa even more special.
The club's structure is based on five different levels: Blue (the club for those who have never been on a cruise); Bronze (1 to 5,000 points); Silver (5,001 to 30,000 points); Gold (30,001 to 140,000 points); and Platinum (140,001 and above), a new and exclusive level to which only a select few in the world have the privilege of belonging. The points accumulation mechanism has been simplified, with rules that allow for rapid advancement within the club: guests earn points for each cruise night based on their chosen cabin category, and additional points based on the fare purchased ("All Inclusive" or "Super All Inclusive"), flights booked with Costa, and spending on board the ships or on My Costa, the website that allows guests to personalize their cruise before departure.
Throughout every stage of the Costa experience, Club members can take advantage of their benefits. For example, during the booking process, there are discounts of up to 20% on many cruises; before departure, it's possible to purchase the My Explorations excursion package and receive an additional discount of up to 25% on the purchase of additional excursions. Once on board, members can enjoy discounts of up to 50% on a wide range of products and services; and upon returning home, members can enjoy a 10% discount on the purchase of their next cruise.
The most valued advantages of the previous version have been retained, while new ones have been introduced, such as the ability to pre-book a restaurant for dinner, new end-of-cruise gifts, and personalized cabin cards. Other benefits have been enhanced, such as the special 25% discount on wine tastings paired with dishes at the Archipelago restaurant, a revamped C|Club show featuring different artists each time, and a welcome bottle of sparkling wine in your cabin.
In addition, each month there will be exclusive and confidential promotions that will allow members to earn extra points through simple activities, such as updating their information and downloading the app. C Magazine, the club's magazine available in print and digital versions, has also been completely redesigned with even more innovative graphics and content, while a special section has been created on the Costa Cruises website to keep members up-to-date on offers, available promotions, and their points and level.
The new loyalty program made its grand debut on the C|Club cruise aboard the Costa Fascinosa. It was a special voyage, highlighting the unique and unprecedented itinerary created for the Costa program: 15 days exploring the Azores islands, with stops in other dream destinations such as Madeira, Lisbon, Malaga, and Cadiz.
On board the Costa Fascinosa, members enjoyed special initiatives and experiences, designed and created specifically for this cruise. These included dedicated shore excursions that allowed them to discover unique locations. As for gastronomy, new and unprecedented Destination Dishes were created by three Michelin-starred chefs: Bruno Barbieri, Hélène Darroze, and our own Ángel León, allowing guests to explore destinations through their taste buds. Chef Bruno Barbieri was also a guest on board, acting as a judge for the members' competition and leading a blind tasting. Another special guest was Amii Stewart, the queen of soul, who gave a live concert in the ship's theater at the grand finale celebration of the new C|Club.
