Mark Robinson has joined the Scenic Group team as Vice President of Cruise Operations. Robinson brings over 35 years of industry experience to Scenic, spanning a wide range of cruise and tourism sectors and functions, including port and cruise ship operations, new business development and corporate structures, team leadership, and guest experience programs. In his new role, he will oversee the operations of the Scenic Group’s river and ocean cruise fleet and lead the transition of the company’s new builds. He will report directly to Rob Voss, Chief Operating Officer of the Scenic Group.
“As we continue to grow our company, we look forward to strengthening our cruise operations executive team,” said Rob Voss. “We expect Mark to bring his extensive knowledge and proven track record to our team and contribute to our unwavering commitment to delivering the highest standards of luxury experiences and service to guests across our fleets worldwide.”
Robinson's most recent role was Chief Commercial and Operations Officer at the startup Cruise Saudi. Previously, Robinson spent three years as Chief Commercial/Business Development Officer at Global Port Holdings, the world's largest cruise port operator. His tourism and cruise experience includes 27 years with TUI & First Choice Group, and he also served as Managing Director of Pacific World & Destinations Services, a TUI-owned DMC group with subsidiaries in the Mediterranean, Europe, and the rest of the world.
“I am delighted to join the Scenic Group during this exciting period of growth for the Scenic and Emerald Cruises river and ocean brands,” said Robinson. “I look forward to working closely with our teams onboard and ashore as we deliver the world-class luxury experience for which the Scenic Group is renowned.”
The Scenic Group includes Emerald Cruises, Scenic Luxury Cruises & Tours, Mayflower Cruises & Tours and Evergreen Tours.
