Oceania Cruises has appointed Frank Del Rio Jr. as Chief Sales & Marketing Officer. Del Rio will be responsible for all sales and marketing activities worldwide and will lead the brand's teams in Miami, Southampton, Sydney, and São Paulo. This appointment marks Del Rio's return to the company and the continuation of his 14-year tenure, from 2003 to 2017.
During his time at Oceania Cruises, Regent Seven Seas Cruises and ultimately Norwegian Cruise Line Holdings Ltd., Del Rio managed all aspects of port and destination services along with onboard revenue.
“I am thrilled to welcome Frank to the Oceania Cruises team. His passion, enthusiasm, and familiarity with the brand, our guests, and our travel agents will make us even stronger,” said Howard Sherman, President and CEO of Oceania Cruises.
Del Rio is intimately familiar with the retail distribution network that drives the industry. Throughout his career, he has worked closely with many of the leading companies to develop new and exclusive destination programs for their clientele.
“I’m thrilled to be returning to a brand I’m passionate about and that’s ingrained in my DNA. I’m also eager to reconnect with the best sales and marketing team in the industry,” said Frank Del Rio Jr. “Oceania’s successes are often imitated but never replicated, and I look forward to many more of these great achievements as we evolve and grow the acclaimed Oceania Cruises brand,” added Del Rio.
Recently, Del Rio has been involved in private equity, finance, and technology, participating across a wide range of products and industries. The common thread running through all his experiences in these areas has been digital transformation and disruption. Del Rio lives in South Florida with his wife and two children and dedicates much of his free time to fundraising and volunteering for numerous charities and non-profit organizations that support the less fortunate.
