MSC Cruises has rewarded its top travel agents from around the world with a three-day cruise in the Western Mediterranean.
As part of the annual All Stars of the Sea, nearly 2,000 travel agents from around the world embarked aboard MSC Fantasia. Likewise, more than 200 MSC Cruises trade delegates and executives from 29 markets were present on board, along with numerous airline partners and over 40 media outlets.
Gianni Onorato, CEO of MSC Cruises, stated: “As every year, we are very proud to bring together our key partners on board and reward them for the excellent work they do with our customers. All Stars of the Sea provides a unique platform for our sales team and travel agents to interact, discuss topics of mutual interest, and learn how to align their respective business objectives. Thanks to the numerous networking and activities we have organized, we are confident that this year’s events will have further strengthened our relationships and helped us build another year of growth together.”
For his part, Emiliano González, Managing Director of MSC Cruises in Spain, stated: “Travel agencies play a fundamental role in the cruise sector, and we owe part of our success precisely to them. All Stars of the Sea is the perfect opportunity to showcase our products and services while jointly designing new business models.”
This year's program has included "MSC Academy" product learning sessions , specially designed to allow participants to discuss various topics of interest to the industry, such as growth prospects in markets, product and destination development, and included flight options.
The awards ceremonies were held each night to recognize the work of the best travel agents in each market, including Spanish travel agents who won awards in the following categories: Best Network Agent, Best MSC Yacht Club Producer and Best Group Producer, among others.
