Costa Cruises has established a comprehensive agreement with the El Corte Inglés Travel Group. The agreement focuses specifically on accelerating key growth drivers to achieve the target set for 2017
- Product Training and Development:
- Webinars throughout the year, focused on product training that is linked to Campaign periods, with special emphasis on new products and innovation.
- More than 100 Agents attending our 'Sales Academy Onboard', a professional and personal growth program where they will not only learn sales techniques through storytelling, but will also receive first-hand training and coaching from all operational functions on the Ship (Head Chef, Hotel Director, Head of Entertainment, etc.)
- More than 500 Agents attending Training Days in the main cities of Spain.
- Marketing Plan:
- Year-round plan to increase traffic generation to El Corte Inglés Travel agencies, including investment in media, in major national and regional newspapers and radio networks, and more digital initiatives.
- B2C activity to increase business through strategic alliances with its retail arm.
Regarding the scope of this agreement, Massimo Brancaleoni, Senior VP Worldwide Sales at Costa Cruises, commented: “Costa’s responsibility as a leader is to develop the cruise market by adding value to the entire ecosystem. With Viajes El Corte Inglés, we share the same ambitious growth project and work together every day to achieve it.”
For his part, Jesús Nuño de la Rosa, General Manager of Viajes El Corte Inglés, stated: “I share Mr. Brancaleoni’s sentiments. On the one hand, we are very excited to strengthen our alliance with Costa Cruises for another year. The initiatives we will undertake within the framework of the 2017 agreement promise an increase in sales, improved product knowledge among our sales staff through innovative training programs, and, on the other hand, a strengthening of our position as a specialist cruise agency.”
