The tailor-made experience is a first in the industry and will be available exclusively to MSC Cruises customers in response to the growing demand for wellness travel.
MSC Cruises, together with Technogym, will create an exclusive experience to meet the growing demand for wellness travel among its cruise passengers.
The new proposal combines the company's ability to create unique cruise experiences with Technogym's expertise in designing wellness programs. This combination will allow guests to achieve their wellness goals and revitalize body and soul while traveling on a cruise ship.
Gianni Onorato, CEO of MSC Cruises, stated: “The global wellness travel segment is projected to grow by almost 10% annually over the next five years, as an increasing number of tourists seek ways to combine healthy physical activity with their holidays. By collaborating with Technogym, the global wellness experts, we can introduce a fully personalized experience at every level for our guests. At MSC Cruises, we are passionate about providing each of our guests with unique experiences, taking care of every last detail. This new experience further demonstrates our commitment to creating unforgettable memories on board our ships.”
Nerio Alessandri, President and Founder of Technogym, stated: “For over 20 years, we have promoted the concept of wellness as a lifestyle through physical exercise, a healthy diet, and a positive attitude. Today, wellness represents a global consumer trend that can have a significant impact on people's lives and health. It is for this reason that we are proud to collaborate with MSC Cruises to develop and offer a unique and innovative wellness experience.”
The “Wellness Experience” also emphasizes good nutrition. As a result, in collaboration with Technogym’s team of nutrition experts, several balanced and delicious menu options have been developed. The buffet will feature a dedicated area to cater to all needs during breakfast, lunch, and dinner. The main restaurant will offer clearly marked healthy options on the menu, as well as a room service offering a wellness breakfast. Additionally, the Aurea Spa bar will serve a new range of protein and energy drinks.
In addition, the exclusive shore activities have been specially designed to complement the onboard exercise program, allowing passengers to discover the ports of call while staying fit. Some of the highlights include jogging around Ancient Olympia, cycling through Copenhagen, a fun triathlon in Cozumel with kayaking included, and snorkeling off the coast of Rio de Janeiro.
